XM Satellite Radio: Puck

XM puts you in the middle of the action.
Every team. Every game. Every win. Only on XM.

Advertising Agency: Saatchi Toronto, Canada
Chief Creative Officer: Brett Channer
Deputy Creative Director / Copywriter: Brent Choi
Art Director: Basil Cowieson
Photographer: Clay Stang (Westside Studio)
Studio: Sandy Jeffery, Tom Nanos
Print Producer: Chris Penny

April 2008


harrison bruce's picture
harrison bruce
112 pencils

I understand that hockey is a contact sport and the broken windshield certainly exhibits the rough edge but I would have preferred a hockey player with stick sitting in the passenger seat.

rebelscum's picture
2110 pencils

Ya, the safe route is always the best way to go. Whatever you do, don't rock the boat.

I personally like to do things that have been done a thousand times before, but that's just me.


"I saw a subliminal ad executive once, but only for a second." - The Wright


I have thousands of pencils and $1.50 so I'm off to Starbucks

esteb's picture
673 pencils

Don't get it.

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