XM Satellite Radio: Puck
XM puts you in the middle of the action.
Every team. Every game. Every win. Only on XM.
Advertising Agency: Saatchi Toronto, Canada
Chief Creative Officer: Brett Channer
Deputy Creative Director / Copywriter: Brent Choi
Art Director: Basil Cowieson
Photographer: Clay Stang (Westside Studio)
Studio: Sandy Jeffery, Tom Nanos
Print Producer: Chris Penny