April 2008
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Also From This Campaign (2 items)


XM puts you in the middle of the action.
Every team. Every game. Every win. Only on XM.

Advertising Agency: Saatchi Toronto, Canada
Chief Creative Officer: Brett Channer
Deputy Creative Director / Copywriter: Brent Choi
Art Director: Basil Cowieson
Photographer: Clay Stang (Westside Studio)
Studio: Sandy Jeffery, Tom Nanos
Print Producer: Chris Penny

Comments (3)

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rebelscum's picture
2110 Activity Scores

Ya, the safe route is always the best way to go. Whatever you do, don't rock the boat.

I personally like to do things that have been done a thousand times before, but that's just me.


"I saw a subliminal ad executive once, but only for a second." - The Wright


I have thousands of pencils and $1.50 so I'm off to Starbucks