XM Satellite Radio Canada: Puck
XM puts you in the middle of the action.
Every team. Every game. Every win. Only on XM.
Advertising Agency: Saatchi Toronto, Canada
Chief Creative Officer: Brett Channer
Deputy Creative Director / Copywriter: Brent Choi
Art Director: Basil Cowieson
Photographer: Clay Stang (Westside Studio)
Studio: Sandy Jeffery, Tom Nanos
Print Producer: Chris Penny
Comments
I understand that hockey is a contact sport and the broken windshield certainly exhibits the rough edge but I would have preferred a hockey player with stick sitting in the passenger seat.
Ya, the safe route is always the best way to go. Whatever you do, don't rock the boat.
I personally like to do things that have been done a thousand times before, but that's just me.
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"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca
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I have thousands of points and $1.50 so I'm off to Starbucks
Don't get it.
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