XM Satellite Radio Canada: Puck
Average: 2 (10 votes)

XM puts you in the middle of the action.
Every team. Every game. Every win. Only on XM.

Advertising Agency: Saatchi Toronto, Canada
Chief Creative Officer: Brett Channer
Deputy Creative Director / Copywriter: Brent Choi
Art Director: Basil Cowieson
Photographer: Clay Stang (Westside Studio)
Studio: Sandy Jeffery, Tom Nanos
Print Producer: Chris Penny

3 comments

harrison bruce's picture
112 pencils
harrison bruce

I understand that hockey is a contact sport and the broken windshield certainly exhibits the rough edge but I would have preferred a hockey player with stick sitting in the passenger seat.

rebelscum's picture
2116 pencils
rebelscum

Ya, the safe route is always the best way to go. Whatever you do, don't rock the boat.

I personally like to do things that have been done a thousand times before, but that's just me.

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"I saw a subliminal ad executive once, but only for a second." - The Wright
www.ryanfox.ca

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I have thousands of pencils and $1.50 so I'm off to Starbucks

esteb's picture
673 pencils
esteb

Don't get it.