XM Satellite Radio Canada: Octopus
XM puts you in the middle of the action.
Every team. Every game. Every win. Only on XM.
In Detroit they throw octopuses on the ice during hockey games.
Advertising Agency: Saatchi Toronto, Canada
Chief Creative Officer: Brett Channer
Deputy Creative Director / Copywriter: Brent Choi
Art Director: Basil Cowieson
Photographer: Clay Stang (Westside Studio)
Studio: Sandy Jeffery, Tom Nanos
Print Producer: Chris Penny