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12 comments

Punker's picture
Punker
84 pencils

I like this shot of the chair... nothing very inspiring about the campaign though. Just looks like everything got left out in the rain

A. J. SMITH's picture
A. J. SMITH
2838 pencils

No this is cack, how did this get to production stage?

Unless there is something i am missing.

Is it just to get a black object and add condensation?

Actually, changed my mind. 7/10.

copycomoelcopi's picture
copycomoelcopi
822 pencils

a chair can be cool? even with drops?

Dick Huges's picture
Dick Huges
939 pencils

Ok, what does that mean? When I drink I can think of women, sports, friends, etc. But if you drink look to a chair and says: black is beautiful you have problems.

For making a campaign that makes no sense at all you win only half internet. And the bottom half.

msred's picture
msred
491 pencils

LMFAO!!!!!!!!!!!!!!!

Oh man Dick, wanna be my valentine? You SO made my day.

back2b's picture
back2b
191 pencils

Okay, I guess this one is a bit more sophisticated.
It addresses designers, architects who know that is is not just a chair but the 'Panton chair'
Designed by Verner Panton in 1967.
It's an icon.

http://www.danish-furniture.com/designers/verner-panton/#verner-panton...

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

Knowing that makes this a little bit better - but it's still not as good as the motorcycle and the leather boot - i don't know anyone who is turned on by a chair - not the same way we get turned on by fast motorcycles and leather-clad women.

greycells1's picture
greycells1
82 pencils

whts the ad abt?????

addyhoch10's picture
addyhoch10
2592 pencils

our product is just as cool as other products that are already established / legendary.

Endeio's picture
Endeio
270 pencils

Good art direction. Anyway, I'll give it 3/10.

Kanti's picture
Kanti
48 pencils

It's different...would stick out from other beers. Not sure what it says though.
If it's a new brand and doesn't have a heritage I think people would want to drink it...why not!

segzzy's picture
segzzy
4 pencils

Good Art direction.....nice thinking. Now i feel like drinking...lol

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