Xifaxan/Salix: Out of the woods, Woman

Out of the hospital does not mean out of the woods

Advertising Agency: Cline Davis and Mann, New York, NY USA
Group Creative Director: Peter Jesse
Creative Director: Debra Polkes
Photographer: Garrigosa Studio
Postproduction / CGI: Garrigosa Studio
Published: May 2012

11 comments

ItMatters's picture
ItMatters
2171 pencils

Like.

arvin's picture
arvin
341 pencils

ok

salil.sharma's picture
salil.sharma
2278 pencils

lovely campaign

kleenex's picture
kleenex
31990 pencils

I like the concept.

Hadrons's picture
Hadrons
5895 pencils

I like the way reality is being present here.
Great execution, very appealing.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

someguy's picture
someguy
643 pencils

Oh I get it. Because there's still woods in her house.

Nike Diesel's picture
Nike Diesel
13389 pencils

LOL Too literal?

someguy's picture
someguy
643 pencils

Just a wee bit.

shanuea's picture
shanuea
783 pencils

Isn't this a pun? Aren't puns advertising sin?

someguy's picture
someguy
643 pencils

Usually. Unless you're trying to be a silly goose.

naghihimutuc's picture
naghihimutuc
82 pencils

Great execution, love the woods and the old lady's expression. Maybe this could've been improved if the old lady was looking up, looking worried, just something to tie the two scenarios together (like she's staring at the ceiling/branches)?

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