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Published/Aired: 
February 2011
16126
Description: 

Print advertisment created by Bleublancrouge, Canada for X-Fit, within the category: Recreation, Leisure.

Stop lying to yourself.
X-Fit Body Trainer

Advertising Agency: Bleublancrouge, Canada
Creative Director: Gaëtan Namouric
Copywriter: Guillaume Blanchet
Art Direction: Sebastien Lafaye
Photography: Alain Desjeans
Sound studio: Sonart

Comments (28)

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AdBuzzer's picture
AdBuzzer
Activity Score 1174

Absolutely fabulous concept! I love it!

mr.x's picture
mr.x
Activity Score 998

haha nice!

TommyO's picture
TommyO
Activity Score 1866

Funny. This one is better.

bakamono's picture
bakamono
Activity Score 1002

Stupid

because therefore it is

MindDigger's picture
MindDigger
Activity Score 91

says baka

luispiter's picture
luispiter
Activity Score 2756

funny... i like it

arke1's picture
arke1
Activity Score 235

haha not bad! I dig it.

livvy's picture
livvy
Activity Score 84

i hope he didn't pee in the sink.

at least that was the second thing that came to my mind, after find this a hilarious ad. HUMOUR FTW.
wait. What product are they selling again?

Keeping the right side of your head warm.

http://thethinkingtoque.blogspot.com/

Girlfireice's picture
Girlfireice
Activity Score 254

Shouldve shown a woman's belly. Its more apt.

zaheenkb's picture
zaheenkb
Activity Score 69

Stupid, Discriminatory joke used at Fat people, converted into copy. Negative motivation isn't ever an inclination to weight-loss products and services.

Zaheen

Helmet Chrome's picture
Helmet Chrome
Activity Score 260

^

"Geez fat ass, are you pregnant or just lazy?"

psykart's picture
psykart
Activity Score 999

You see discriminatory joke, I just see self-mockery. By your "Negative motivation", I hope some people could have enough humour to take a kind of distance about the concept and just laugh about it. I still believe in human intelligence.

suhaas's picture
suhaas
Activity Score 18

Stupid Ad

theanc's picture
theanc
Activity Score 2783

First idea. Nice image though.

psykart's picture
psykart
Activity Score 999

Nice image, funny Idea.

atb2005's picture
atb2005
Activity Score 13557

Funny (sort of) but would do nothing to boost sales.

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Haha I bet a lot of men have identified their belly here. Nice concept.

chapelier's picture
chapelier
Activity Score 154

This ad scares me. Maybe if the colours weren't so dead I would have found it funny. Oh wait, it's not supposed to be funny is it?

keeping the right side of your head warm. http://thethinkingtoque.blogspot.com

mr.x's picture
mr.x
Activity Score 998

Yes, the filter makes the photo/ad kind of depressing. It is supposed to be funny, I believe.

atb2005's picture
atb2005
Activity Score 13557

I would say it's his hair, not the "dead" colors that makes the ad slightly eerie.. lol

psykart's picture
psykart
Activity Score 999

Hi stupid! Before laughting about this ad, go buying new eyes to see there's no hair here. LOL. You don't understand and laught, stupid Man !

atb2005's picture
atb2005
Activity Score 13557

"Go buying new eyes", "You don't understand and laught". I don't remember the last time I read such stupid comments on here. No wonder this stupid ad was made by your agency. FYI, if you don't see hair, I think you are the one who should "buy new eyes".

psykart's picture
psykart
Activity Score 999

I have to publicly apologize about my nervous reply. My english is so bad, hair was (for me) a word to say hair only on the head, and I did'nt undestand how you could see a head here. It's so usefull to see incredible comment... I'm really sorry for my aggressive behavior.

RAM KATE's picture
RAM KATE
Activity Score 765

It's dead on the point. Fitness first campaign. Nice one.

RAM KATE

mr.x's picture
mr.x
Activity Score 998

now that you guys mention hair, it seems he has more hair on his right side, thats weird.

pradeep.narode's picture
pradeep.narode
Activity Score 39

This is just great.

johnlocke7's picture
johnlocke7
Activity Score 5

haha genial!

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Love it. Punchy copy, instant message, great work.

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