Stop lying to yourself.
X-Fit Body Trainer
Advertising Agency: Bleublancrouge, Canada
Creative Director: Gaëtan Namouric
Copywriter: Guillaume Blanchet
Art Direction: Sebastien Lafaye
Photography: Alain Desjeans
Sound studio: Sonart
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28 Comments
Absolutely fabulous concept! I love it!
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haha nice!
Funny. This one is better.
That's me!
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Stupid
because therefore it is
says baka
funny... i like it
www.barcreativo.com
haha not bad! I dig it.
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i hope he didn't pee in the sink.
at least that was the second thing that came to my mind, after find this a hilarious ad. HUMOUR FTW.
wait. What product are they selling again?
Keeping the right side of your head warm.
http://thethinkingtoque.blogspot.com/
Shouldve shown a woman's belly. Its more apt.
Stupid, Discriminatory joke used at Fat people, converted into copy. Negative motivation isn't ever an inclination to weight-loss products and services.
^
"Geez fat ass, are you pregnant or just lazy?"
You see discriminatory joke, I just see self-mockery. By your "Negative motivation", I hope some people could have enough humour to take a kind of distance about the concept and just laugh about it. I still believe in human intelligence.
Stupid Ad
First idea. Nice image though.
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Nice image, funny Idea.
Funny (sort of) but would do nothing to boost sales.
Haha I bet a lot of men have identified their belly here. Nice concept.
This ad scares me. Maybe if the colours weren't so dead I would have found it funny. Oh wait, it's not supposed to be funny is it?
keeping the right side of your head warm.
http://thethinkingtoque.blogspot.com
Yes, the filter makes the photo/ad kind of depressing. It is supposed to be funny, I believe.
I would say it's his hair, not the "dead" colors that makes the ad slightly eerie.. lol
Hi stupid! Before laughting about this ad, go buying new eyes to see there's no hair here. LOL. You don't understand and laught, stupid Man !
"Go buying new eyes", "You don't understand and laught". I don't remember the last time I read such stupid comments on here. No wonder this stupid ad was made by your agency. FYI, if you don't see hair, I think you are the one who should "buy new eyes".
I have to publicly apologize about my nervous reply. My english is so bad, hair was (for me) a word to say hair only on the head, and I did'nt undestand how you could see a head here. It's so usefull to see incredible comment... I'm really sorry for my aggressive behavior.
It's dead on the point. Fitness first campaign. Nice one.
RAM KATE
now that you guys mention hair, it seems he has more hair on his right side, thats weird.
This is just great.
haha genial!
Love it. Punchy copy, instant message, great work.