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Agency Network: 
Published/Aired: 
June 2008
Description: 

Print advertisment created by Publicis, Switzerland for Xeroprint, within the category: Office Equipment.

Better copies. Much faster.

Advertising Agency: Publicis Zürich, Switzerland
Creative Director: Florian Beck
Copywriter: Felix Freese
Art Director: Thomas Berger
Account Supervisors: Simon Grasser, Righetto Candido

Comments (17)

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zoolo's picture
zoolo
Activity Score 20

i love it, very clever

kurtberengeiger's picture
kurtberengeiger
Activity Score 7318

Ouch!

Zekin's picture
Zekin
Activity Score 102

I don't think xeros want to sell machine just to advertising agencies. Other people don't understand that.

NatalieM's picture
NatalieM
Activity Score 1685

These are definitely clever, especially for people within our industry. However, I wonder if the masses would appreciate them as much. Good research skills.

joelapompe's picture
joelapompe
Activity Score 3851

Thanks guys for taking the material from my site without saying! I could have appeared in the credits because all the pictures research work came from me :-)
But just to let you know, it has already been done last year for Xerox India by REDIFFUSION DY&R, Mumbai and it was shortlisted in Cannes...

http://www.joelapompe.net / Facebook : Joelapompe

Mezooo's picture
Mezooo
Activity Score 174

clever?? no it isn't...

advertising with three brands in it??

just imagine any cunsumer seeing this ad just for a few seconds...
which brand is he going to remember? one? two? all three?

putting the sender of the ad with a small logo on the down left of the advertising
won't lead to any advertising success and won't put any value to the brand...

just look how big the FedEx Logo is (twice) in relation to the original sender of the ad (who was it? canon? sharp? lexmark? xerox? i already forgot...)

really bad... you should advertise for just one brand!

bad idea!

Adaddicted's picture
Adaddicted
Activity Score 3435

Agree. Only Admen would follow the idea.

withalltherespects

XL's picture
XL
Activity Score 214

Let's all take a step back and remember for one second how much we hate it when our clients speak to themselves. This campaign is doing the same thing. It's just ad people talking to ad people.

And let's all stop putting phony work on sites like this. It's depressing. There is just no way that I believe that XeroPrint approved these and paid for them to run somewhere.

Absolut M's picture
Absolut M
Activity Score 1069

Fantastic!!!

AyMorch's picture
AyMorch
Activity Score 16

Es dificil de entender de una vez, hay que darle cabeza, o sea, que no es tan "faster", por lo demas, es genial.

krautland's picture
krautland
Activity Score 3216

is running derogatory work featuring signatory elements of other brand permissable in switzerland? I'd be surprised and smell a fake campaign.

Enas's picture
Enas
Activity Score 741

again...remove the logos, already very clear in the photos...

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

rkdigital's picture
rkdigital
Activity Score 116

i like zero budget cost

Martijn's picture
Martijn
Activity Score 1888

"Better copies, much faster"? They did the job in 7 years!

And, like Joe says, it's done before...

mrbobcr's picture
mrbobcr
Activity Score 24

It's a campaign for advertising people. Common people, or other consumer segment maybe won't get it.

Lecter Lecaros's picture
Lecter Lecaros
Activity Score 564

its ironic but this campaign has been done before http://www.joelapompe.net/2008/06/27/inspired-by-joelapompe-photo-copi...

roman-schwienbacher.com's picture
roman-schwienba...
Activity Score 1021

copies better than the original.

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