Ads of the World A Graphics.com site

Xeroprint: Delivery

Xeroprint: Delivery
Your rating: None Average: 5.6 (14 votes)

Better copies. Much faster.

Advertising Agency: Publicis Zürich, Switzerland
Creative Director: Florian Beck
Copywriter: Felix Freese
Art Director: Thomas Berger
Account Supervisors: Simon Grasser, Righetto Candido

Comments

zoolo's picture 20 pencils

i love it, very clever

kgeiger's picture 5092 pencils

Ouch!

Zekin's picture 95 pencils

I don't think xeros want to sell machine just to advertising agencies. Other people don't understand that.

NatalieM's picture 1693 pencils

These are definitely clever, especially for people within our industry. However, I wonder if the masses would appreciate them as much. Good research skills.

joelapompe's picture 1052 pencils

Thanks guys for taking the material from my site without saying! I could have appeared in the credits because all the pictures research work came from me :-)
But just to let you know, it has already been done last year for Xerox India by REDIFFUSION DY&R, Mumbai and it was shortlisted in Cannes...

http://www.joelapompe.net / Facebook : Joelapompe

Mezooo's picture 170 pencils

clever?? no it isn't...

advertising with three brands in it??

just imagine any cunsumer seeing this ad just for a few seconds...
which brand is he going to remember? one? two? all three?

putting the sender of the ad with a small logo on the down left of the advertising
won't lead to any advertising success and won't put any value to the brand...

just look how big the FedEx Logo is (twice) in relation to the original sender of the ad (who was it? canon? sharp? lexmark? xerox? i already forgot...)

really bad... you should advertise for just one brand!

bad idea!

Adaddicted's picture 745 pencils

Agree. Only Admen would follow the idea.

withalltherespects

XL's picture 216 pencils

Let's all take a step back and remember for one second how much we hate it when our clients speak to themselves. This campaign is doing the same thing. It's just ad people talking to ad people.

And let's all stop putting phony work on sites like this. It's depressing. There is just no way that I believe that XeroPrint approved these and paid for them to run somewhere.

Absolut M's picture 1069 pencils

Fantastic!!!

AyMorch's picture 16 pencils

Es dificil de entender de una vez, hay que darle cabeza, o sea, que no es tan "faster", por lo demas, es genial.

krautland's picture 2461 pencils

is running derogatory work featuring signatory elements of other brand permissable in switzerland? I'd be surprised and smell a fake campaign.

Enas's picture 735 pencils

again...remove the logos, already very clear in the photos...

-----
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

twisted.story's picture 116 pencils

i like zero budget cost

Martijn's picture 490 pencils

"Better copies, much faster"? They did the job in 7 years!

And, like Joe says, it's done before...

mrbobcr's picture 26 pencils

It's a campaign for advertising people. Common people, or other consumer segment maybe won't get it.

Lecter Lecaros's picture 247 pencils
roman-schwienbacher.com's picture 1027 pencils

copies better than the original.

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop. Please note that guest comments do not appear immediately.

 
  • Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd> <blockquote> <img>
  • Lines and paragraphs break automatically.
  • Web page addresses and e-mail addresses turn into links automatically.

More information about formatting options

Ads of the World is an advertising archive and community. The archive showcases campaigns from around the world categorized and updated daily. In the forum you can discuss your professional life and post your work for critique. The blog features advertising stories. Read more

On Demand Videos


On Demand Videos: Video tutorials for advertising pros and designers providing tools and information you can trust — and use — on your very next project. Subscribe today!