Xeroprint: Delivery

Xeroprint: Delivery

Better copies. Much faster.

Advertising Agency: Publicis Zürich, Switzerland
Creative Director: Florian Beck
Copywriter: Felix Freese
Art Director: Thomas Berger
Account Supervisors: Simon Grasser, Righetto Candido

Your rating: None Average: 5.9 (13 votes)

Comments

Submitted by zoolo on Fri, 2008-06-27 08:37.

i love it, very clever

Submitted by kgeiger on Fri, 2008-06-27 08:41.

Ouch!

Submitted by Zekin on Fri, 2008-06-27 09:11.

I don't think xeros want to sell machine just to advertising agencies. Other people don't understand that.

NatalieM's picture
Submitted by NatalieM on Fri, 2008-06-27 09:26.

These are definitely clever, especially for people within our industry. However, I wonder if the masses would appreciate them as much. Good research skills.

-Natalie
www.topolewski.net

joelapompe's picture
Submitted by joelapompe on Fri, 2008-06-27 10:32.

Thanks guys for taking the material from my site without saying! I could have appeared in the credits because all the pictures research work came from me :-)
But just to let you know, it has already been done last year for Xerox India by REDIFFUSION DY&R, Mumbai and it was shortlisted in Cannes...

http://www.joelapompe.net / Facebook : Joelapompe

Mezooo's picture
Submitted by Mezooo on Fri, 2008-06-27 10:38.

clever?? no it isn't...

advertising with three brands in it??

just imagine any cunsumer seeing this ad just for a few seconds...
which brand is he going to remember? one? two? all three?

putting the sender of the ad with a small logo on the down left of the advertising
won't lead to any advertising success and won't put any value to the brand...

just look how big the FedEx Logo is (twice) in relation to the original sender of the ad (who was it? canon? sharp? lexmark? xerox? i already forgot...)

really bad... you should advertise for just one brand!

bad idea!

Adaddicted's picture
Submitted by Adaddicted on Sun, 2008-06-29 02:29.

Agree. Only Admen would follow the idea.

withalltherespects

Submitted by XL on Fri, 2008-06-27 11:52.

Let's all take a step back and remember for one second how much we hate it when our clients speak to themselves. This campaign is doing the same thing. It's just ad people talking to ad people.

And let's all stop putting phony work on sites like this. It's depressing. There is just no way that I believe that XeroPrint approved these and paid for them to run somewhere.

Submitted by Absolut M on Fri, 2008-06-27 12:35.

Fantastic!!!

Submitted by AyMorch on Fri, 2008-06-27 13:48.

Es dificil de entender de una vez, hay que darle cabeza, o sea, que no es tan "faster", por lo demas, es genial.

Submitted by krautland on Fri, 2008-06-27 15:12.

is running derogatory work featuring signatory elements of other brand permissable in switzerland? I'd be surprised and smell a fake campaign.

Submitted by Enas on Sun, 2008-06-29 09:52.

again...remove the logos, already very clear in the photos...

Submitted by Routman on Mon, 2008-06-30 01:50.

i like zero budget cost

Submitted by Martijn on Mon, 2008-06-30 03:49.

"Better copies, much faster"? They did the job in 7 years!

And, like Joe says, it's done before...

Submitted by mrbobcr on Mon, 2008-06-30 09:18.

It's a campaign for advertising people. Common people, or other consumer segment maybe won't get it.

Submitted by Cartman on Mon, 2008-06-30 17:03.

its ironic but this campaign has been done before http://www.joelapompe.net/2008/06/27/inspired-by-joelapompe-photo-copi...

Submitted by roman-schwienba... on Tue, 2008-07-01 02:43.

copies better than the original.