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Xeroprint: Birds

Xeroprint: Birds
Your rating: None Average: 5.2 (13 votes)

Better copies. Much faster.

Advertising Agency: Publicis Zürich, Switzerland
Creative Director: Florian Beck
Copywriter: Felix Freese
Art Director: Thomas Berger
Account Supervisors: Simon Grasser, Righetto Candido

11 Comments

Banner2k5's picture 558 pencils
Banner2k5 | Fri, 2008-06-27 08:55

this campaign is genius.

www.bahonsadvertising.co.uk

rourke's picture 46 pencils
rourke | Fri, 2008-06-27 09:04

great idea!

joelapompe's picture 2498 pencils
joelapompe | Fri, 2008-06-27 10:32

Thanks guys for taking the material from my site without saying! I could have appeared in the credits because all the pictures research work came from me :-)
But just to let you know, it has already been done last year for Xerox India by REDIFFUSION DY&R, Mumbai and it was shortlisted in Cannes...

http://www.joelapompe.net / Facebook : Joelapompe

http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe

Mezooo's picture 174 pencils
Mezooo | Fri, 2008-06-27 10:41

bad idea... not clever at all...

putting two cars and three brands in an advertising won't let any customer
remember the sender of the ad!!

i already forgot to be honest... it was some kind of copying machine...
that's all anyone will remember... (in the best case)

baaad really bad

Enas's picture 743 pencils
Enas | Sun, 2008-06-29 09:47

also it works if he removed the cars logos...

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

leaking bucket.'s picture 136 pencils
leaking bucket. | Fri, 2008-06-27 11:02

VW Touareg apparently copies everyone. Ouch!!!

I like these, especially if you are going after ad agencies or marketing departments. It may get lost on everyone else though.

That's my first thought...

pauluy's picture 300 pencils
pauluy | Fri, 2008-06-27 11:52

Xeroprint, the copier for ad agencies?

salvarredy's picture 354 pencils
salvarredy | Fri, 2008-06-27 12:24

JUAAAAAAAAAAAAAA
this it's brillant.

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

Absolut M's picture 1069 pencils
Absolut M | Fri, 2008-06-27 12:36

brillant

krautland's picture 3204 pencils
krautland | Fri, 2008-06-27 15:12

someone spent a lot of time on la pompe's website.

Enas's picture 743 pencils
Enas | Sun, 2008-06-29 09:42

did VW launch this campaign before BMW?? why faster ha ha??

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

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