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Agency Network: 
Published/Aired: 
December 2008
Description: 

Print advertisment created by Paling Walters, United Kingdom for Xenical, within the category: Pharmaceutical.

Lethal obsession.
Weight loss is a vital part of cardiovascular risk management and weight loss with Xenical can have a significant impact upon key risk factors. When you help change their weight, you help change their future.

Advertising Agency: Paling Walters, UK
Creative Director / Art Director: Adrian Parr
Copywriter: Carmel Thompson
Photographer: Andy Mac
Other additional credits: Jeremy Pegg

Comments (3)

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Highest Rated

annasamara's picture
annasamara
Activity Score 79

Interesting.

But I think they are overreaching with "cardiovascular risk".

First I see the empty plate of what could have been something sweet and delicious and the tag line "lethal obsession".
That makes me think: gunk food, sweets , overeating = bad for you.

SO I see the connection with weight loss, but not with "lowering cardiovascular risk". Does not feet.

I have to say that seeing people in the food smear is pretty sweet :)
But coffin is king of a downer.

Annya A.Uslontseva
Graphic Designer

www.auadesign.com

STRTLRS's picture
STRTLRS
Activity Score 1601

Did the makers of this drug think about the fact that the name sounds like "cynical"?

www.storytellerscreative.com

---------------
I think, therefore... yeah.

Dale's picture
Dale
Activity Score 370

Or that it sounds like 'zen'. I'm not defending or advocating their choice in branding, but that's what the ad agency has to work with. On the merits of the ad, it's good.

- The only thing rarer than a good ad is a good guest comment -

- The only thing more rare than a good ad is a good guest comment -

annasamara's picture
annasamara
Activity Score 79

Interesting.

But I think they are overreaching with "cardiovascular risk".

First I see the empty plate of what could have been something sweet and delicious and the tag line "lethal obsession".
That makes me think: gunk food, sweets , overeating = bad for you.

SO I see the connection with weight loss, but not with "lowering cardiovascular risk". Does not feet.

I have to say that seeing people in the food smear is pretty sweet :)
But coffin is king of a downer.

Annya A.Uslontseva
Graphic Designer

www.auadesign.com

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