Limbs will be lost.
Part of the poster was torn off to demonstrate the effect of the game.
Agency: Colenso BBDO, Auckland, New Zealand
Creative Director: Richard Maddocks
Copywriter: Steve Cochran
Art Director: Steve Cochran
Photographer: Paul Jones
Typographer: Kate Mitchell
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9 Comments
Where is the blood?
Blood would be good. Nice concept though.
Blood would be not bad, considering that XBox has always been a bit more "in your face" with its ads. Otherwise this is a really good example of integrating the surroundings in your print.
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The game is far more boring than the ad.
And that's saying a lot.
Not great.
Saving my wit for the comments
This is the most boring representation of a lost limb in the entire history of lost limb representational media.
In the past just like you I’ve seen creative work and said to myself, “I wish I had thought of that”
These: not so much.
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I love this! Great campaign! It's really attracts attention.
the campaign is too soft for the product.