XBox, Alan Wake: Night light

Dark is Deadly

Advertising Agency: MacLaren McCann, Toronto, Canada
Creative Directors: Sean Davison, Scott Couture, Gary Lennox
Art Director: Arron Isaac
Copywriter: Natalie Greenspan
Photographers: LSD Photographers
Illustrator: LSD/ JP Goulet Group
Published: May 2010

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ek kanya's picture
ek kanya
814 pencils

not too hot.

am an advertising junkie | read my flog at

saidukaringa's picture
273 pencils

And this is the best artwork

Saidu Karinga
The Idiot

jackal hunts's picture
jackal hunts
325 pencils

This one I liked the most...

thedesignaddict's picture
5329 pencils

Too forced.

Dzsoi's picture
5268 pencils

Their own ambient used as a print. A bit lazy, isn't it?

Guest's picture

these feel too disney to me.

mardi's picture
20 pencils

not deadly.

Guest's picture

if the dark is deadly - WHY the coffin is made with light? ...
agree with "thedesignaddict" = too forced

Billoughsby's picture
5091 pencils

I got it. Great work, guys.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture

quick get. nice

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