5 comments

copycomoelcopi's picture
copycomoelcopi
822 pencils

smart way to speak to a older audience…

Beatboxer's picture
Beatboxer
1519 pencils

Best of them all. I think it works better for the gaming market, this one, specially because the price gap between the announced situation and its real value it's huge, making it more 'Ahhhhwwww!!!' in the end.

:P

theredm's picture
theredm
252 pencils

"making it more 'Ahhhhwwww!!!' in the end."

Couldn't have said it any better.

DarkSide's picture
DarkSide
1068 pencils

In my opnion this is not a great concept.
It´s too logic, it´s about what you pay and (exaggerated) what you get.
Video games are about emotion, feelings, adrenaline, etc. They are not about cost and benefit.

Compare this campaign with TBWA Paris PS2. PS2 was about dreams, alucination, fantasy...

Punch's picture
Punch
614 pencils

Te puede gustar más la propuesta de TBWA Paris, pero esta propuesta me parece buenísima. Te ofrecen una experiencia, como si fuera la de una agencia de viajes. Y la dirección de arte también está buena.

"Aquí también se opina en español y em português".

"no silencies lo que no sabes expresar".

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