Xbox360: Evolution

Advertising Agency: McCann Erickson, London, UK
Executive Creative Directors: Brian Fraser, Simon Learman
Creative Directors: Cameron Mitchell, Elliott Harris
Art Director: Jay Phillips
Copywriter: Neil Clarke

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21 comments

sweejin's picture
sweejin
7044 pencils

No amount of advertising will make up for this product's 68% failure rate.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Good advertising makes bad products sell. And this is good.

Citizen13's picture
Citizen13
478 pencils

No, good advertising tells the truth about a product. It doesn't sell more XBox, but can save them from going bankrupt.

"Assume nothing, question everything."

sirvan's picture
sirvan
29870 pencils

That failure rate is only for 1st gen models. They're well into their 4th gen now.

+++

"I love some things, and don't love some other things."

JobstVonHeintze's picture
JobstVonHeintze
65 pencils

I like it. It proves that there actually can be creative advertising in the gaming market without showing any screenshot of actual products (or something, that looks like that).

Juan Cabral's picture
Juan Cabral
709 pencils

hmmmm....

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

pierrelastname's picture
pierrelastname
2869 pencils

boring...

Brain-Art's picture
Brain-Art
1101 pencils

Nice... It works for me

Guest's picture
Guest

hey, xbox rules big time!
the problem with the ad is that its a little lame and boring, considering that we're talking about a videogame console…

silvi's picture
silvi
4172 pencils

so so...

Guest's picture
Guest

Evolution - lazy

lucasiq's picture
lucasiq
17 pencils

all of u.... the comments guys... go to work.... if u have some....

kylestebbins's picture
kylestebbins
77 pencils

love this. nice work.

oshe's picture
oshe
852 pencils

NO NO NO. PLEASE. NO

shahidali's picture
shahidali
4063 pencils

not revolutionary. but good. this idea has been done quiet a few times before. repeating is not a problem if it is appropiately fits. in this case, its going well, however, lacking in origniality.

shahid

tripinator@hotmail.com's picture
tripinator@hotm...
134 pencils

I feel its great , plus the target of people who play x box might get amused by it.. KUDOS

rolling.stone's picture
rolling.stone
2740 pencils

like it

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~ Quite obviously, I have gathered no moss ! ~

gravity's picture
gravity
181 pencils

too simply for the brand...

gravity's picture
gravity
181 pencils

too simple for the brand...

Tommy G.'s picture
Tommy G.
897 pencils

We can feel the mix between sports and XBox. The shape is continuing, cohesion is ok.
But any rounded form can suit this ad, it's good when it feels unique...I don't feel it very much.

Guest's picture
Guest

Could have done without "XBOX 360" written just under the logo.

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