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Xbox360: Evolution

Xbox360: Evolution
Your rating: None Average: 6.5 (38 votes)

Advertising Agency: McCann Erickson, London, UK
Executive Creative Directors: Brian Fraser, Simon Learman
Creative Directors: Cameron Mitchell, Elliott Harris
Art Director: Jay Phillips
Copywriter: Neil Clarke

Comments

sweejin's picture 5564 pencils

No amount of advertising will make up for this product's 68% failure rate.

www.jackmancer.com's picture 1851 pencils

Good advertising makes bad products sell. And this is good.

Citizen13's picture 482 pencils

No, good advertising tells the truth about a product. It doesn't sell more XBox, but can save them from going bankrupt.

"Assume nothing, question everything."

sirvan's picture 10359 pencils

That failure rate is only for 1st gen models. They're well into their 4th gen now.

+++

"I love everything"

JobstVonHeintze's picture 67 pencils

I like it. It proves that there actually can be creative advertising in the gaming market without showing any screenshot of actual products (or something, that looks like that).

Juan Cabral's picture 719 pencils

hmmmm....

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

zarski's picture 381 pencils

boring...

Brain-Art's picture 954 pencils

Nice... It works for me

Guest's picture

hey, xbox rules big time!
the problem with the ad is that its a little lame and boring, considering that we're talking about a videogame console…

silvi's picture 3540 pencils

so so...

Guest's picture
2

Evolution - lazy

lucasiq's picture 8 pencils

all of u.... the comments guys... go to work.... if u have some....

kylestebbins's picture 74 pencils

love this. nice work.

oshe's picture 832 pencils
2

NO NO NO. PLEASE. NO

shahidali's picture 1827 pencils

not revolutionary. but good. this idea has been done quiet a few times before. repeating is not a problem if it is appropiately fits. in this case, its going well, however, lacking in origniality.

shahid

tripinator@hotmail.com's picture 130 pencils
6

I feel its great , plus the target of people who play x box might get amused by it.. KUDOS

rolling.stone's picture 2414 pencils

like it

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~ Quite obviously, I have gathered no moss ! ~

gravity's picture 183 pencils

too simply for the brand...

gravity's picture 183 pencils

too simple for the brand...

Tommy G.'s picture 442 pencils

We can feel the mix between sports and XBox. The shape is continuing, cohesion is ok.
But any rounded form can suit this ad, it's good when it feels unique...I don't feel it very much.

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