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Stadium

Agency: 
Published/Aired: 
December 2007
Description: 

Hit the ball a long, long way. Order your custom maple bat at xbats.com

Advertising Agency: Hill Holliday, Boston, USA
Group Creative Directors: Tim Cawley, Kevin Daley
Assistant Creative Director / Art Director: Bob Gates
Assistant Creative Director / Copywriter: Rick McHugh
Photographer: Christian Kozowyk

Comments (21)

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Highest Rated

reactor's picture
reactor
Activity Score 294

The player jumping to reach for a ball hit out of the ball park would have made a much stronger statement, instead of the static player shown.

Reactor

Prof's picture
Prof
Activity Score 1449

Worst photoshop on the friggin' planet.
Boring idea.

Quite really.

A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

As a copywriter I readily admit I don't recognize all the subtleties of the art and am I'm often annoyed by the constant refrain of "bad photoshop." But even my so-so eye can see that THIS SUCKS! As Chandler Bing would say, "could it BE any more phony looking?"

Prof's picture
Prof
Activity Score 1449

David Crane and Martha Kauffman should have been copywriters.

Quite really.

ricklongo's picture
ricklongo
Activity Score 1244

Well, Bing was one. ;)

Reza Ramezani's picture
Reza Ramezani

Idea isn´t bad. The Art-Direction could pimp the idea.
So. The Art-Direction is boring. Not the idea.

funky_frogii's picture
funky_frogii
Activity Score 2536

love it.......

love anything creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

scarfinati's picture
scarfinati
Activity Score 843

Exactly where is the photoshop bad? It looks like a guy standing outside of a stadium. Assertions without evidence is pointless...

Anyway speak on the idea not the execution, this isnt a retouching website

capobvious's picture
capobvious
Activity Score 68

bossy boots, last i checked retouching is part of the ad, too. even though im not convinced there was much retouching - just bad lighting.

now i'll comment on your comment: lame use of an ellipsis.

diegote's picture
diegote
Activity Score 41

why don t you put the guy in any place , but not seeing the stadium, looking up with the glove, waiting.

NatalieM's picture
NatalieM
Activity Score 1685

The idea could work, but it needs a different layout. Photoshopping needs help. Think of other places the outfielder could be.

getconnected2001's picture
getconnected2001
Activity Score 987

Loved them all :)

Guest commenter's picture
Guest commenter

Had they done an aerial view with the entire outfield in the parking lot, it would have worked far far better. Hell, if they had even just put *him* on the parking lot in the current photo, it would have worked far, far better.

But this is pretty awful.

Guest commenter's picture
Guest commenter

Had they done an aerial view with the entire outfield in the parking lot, it would have worked far far better. Hell, if they had even just put *him* on the parking lot in the current photo, it would have worked far, far better.

But this is pretty awful.

Guest commenter's picture
Guest commenter

Had they done an aerial view with the entire outfield in the parking lot, it would have worked far far better. Hell, if they had even just put *him* on the parking lot in the current photo, it would have worked far, far better.

But this is pretty awful.

Whitefang's picture
Whitefang
Activity Score 509

bad artwork aside, so sick of the exaggerate the benefit ads, they are so fucking dated, why do you people bother?

mlsman5000's picture
mlsman5000
Activity Score 128

everything is bad about this ad, everything. Hit the ball a long, long way? Jesus a 5 year old could write better than that. Off the top of my head in 2 split seconds, same shit prop, someone in a street is knocked out by a baseball with a stadium in the distance. Not good by any means but better than this shit.

Whitefang's picture
Whitefang
Activity Score 509

Only just. Juniors, stop doing exaggerated benefit ads. they are a waste of your time, and if you bother to enter them in awards- money.

Dinesh SL's picture
Dinesh SL

BAD BAD COPY

blueturtles's picture
blueturtles
Activity Score 239

is this a comp? this can't be the final ad.

riccardodimilano's picture
riccardodimilano
Activity Score 18

I played baseball. I'm in target.

good idea, nice ad.
boring comments.

reactor's picture
reactor
Activity Score 294

The player jumping to reach for a ball hit out of the ball park would have made a much stronger statement, instead of the static player shown.

Reactor

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