Xanlite: Mafia

Why waste energy ? LED technology bulbs : same light, 95% less electricity.

Advertising Agency: Ogilvy and Mather, Paris, France
Creative Director: Chris Garbutt
Art Directors: Emmanuel Bougnères, Martin Darfeuille
Copywriter: Edouard Perarnaud
Illustrator: Kristof Luyickx
Published: April 2010

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8 comments

paumarques's picture
paumarques
1314 pencils

m'agrada. bon concepte i bones ilustracions. Encara que n'hi ha algunes que son complicades.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

the thought is good. but somehow I feel the 'wow' factor is missing.

bobby666's picture
bobby666
1460 pencils

would have been a great campaign. but...

jackal hunts's picture
jackal hunts
325 pencils

Like the concept...

Abrahams's picture
Abrahams
109 pencils

Tooooo much stretched!!

Abrahams's picture
Abrahams
109 pencils

the blood on the wood cutter is reflecting what?? they have wasted energy in something negative, but where is it in the picture. The surroundings of the room are neat clean safe. Seems they are in a mood to cut the saint or so,

jasonyu0320's picture
jasonyu0320
49 pencils

The copy is there, but the visual is not that relevant through the whole campaign, we can apply any stories and create different prints in this way, but totally not impressive for audience.

saarben@yahoo.com's picture
saarben@yahoo.com
163 pencils

I dont like it... the creative is shallow

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