Xanlite: Hypnotist
Why waste energy ? LED technology bulbs : same light, 95% less electricity.
Advertising Agency: Ogilvy and Mather, Paris, France
Creative Director: Chris Garbutt
Art Directors: Emmanuel Bougnères, Martin Darfeuille
Copywriter: Edouard Perarnaud
Illustrator: Kristof Luyickx
Published: April 2010


16 Comments
what is happening?
jej.
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
good. works for me.
the thought is good but somehow the 'wow' factor is missing.
beautiful!
Loved this one the most from lot:)
electricity (energy) is shown as effort here, e? I love that idea.
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"Nihil sub sole novum"
yeah there is an idea here but it hasnt been crafted well enough, sorry
Honestly, does anyone remember what that ad was about or who the announcer is after you've read this comment?
This one beats the crab out of the other one! did i say crab?
Simple idea. Works for me perfectly.
this one is somewhat eatable in the series lot.
Clever... made for awards.(hope will work for the brand)
Why waste energy looking at this work:-) ... good concept but very Garbutt award looking stuff.
Simple ideas are the best !
CRUEL
fuck wow factor this is clever