Xanlite: Hypnotist

Why waste energy ? LED technology bulbs : same light, 95% less electricity.

Advertising Agency: Ogilvy and Mather, Paris, France
Creative Director: Chris Garbutt
Art Directors: Emmanuel Bougnères, Martin Darfeuille
Copywriter: Edouard Perarnaud
Illustrator: Kristof Luyickx
Published: April 2010

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16 comments

Guest's picture
Guest

what is happening?

paumarques's picture
paumarques
1314 pencils

jej.

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

Guest's picture
Guest

good. works for me.

bobby666's picture
bobby666
1460 pencils

the thought is good but somehow the 'wow' factor is missing.

Guest's picture
Guest

beautiful!

jackal hunts's picture
jackal hunts
325 pencils

Loved this one the most from lot:)

dollypoppin's picture
dollypoppin
1423 pencils

electricity (energy) is shown as effort here, e? I love that idea.

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"Nihil sub sole novum"

hufflepoff's picture
hufflepoff
430 pencils

yeah there is an idea here but it hasnt been crafted well enough, sorry

whatthefudge's picture
whatthefudge
1268 pencils

Honestly, does anyone remember what that ad was about or who the announcer is after you've read this comment?

CUTIEPIE's picture
CUTIEPIE
347 pencils

This one beats the crab out of the other one! did i say crab?

BoBBy_js's picture
BoBBy_js
153 pencils

Simple idea. Works for me perfectly.

Abrahams's picture
Abrahams
109 pencils

this one is somewhat eatable in the series lot.

Guest's picture
Guest

Clever... made for awards.(hope will work for the brand)

Hibon's picture
Hibon
3731 pencils

Why waste energy looking at this work:-) ... good concept but very Garbutt award looking stuff.

Simple ideas are the best !

rehpani's picture
rehpani
312 pencils

CRUEL

Guest's picture
Guest

fuck wow factor this is clever

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