Advertising Agency: Cameron Christopher Thomas Advertising, Denver Colorado, USA
Creative Director: Cameron Bridges
Art Director: Cameron Bridges
Copywriters: Anne Macomber, Jim Glynn
Published: May 2007
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Comments
In films, a drum roll is usually employed in order to generate tension, leading to a solution, a surprise. That's why I think the line is misguided.
A drum roll causes tension, yes, and it's giving you goose bumps, along with the "truly stunning scenery".
A drum roll doesn't have to lead to a solution too quickly. Sometimes, it can even take 150 miles. The tension rises with the duration. The "solution" here is the summary of all impressions you picked up along.
I don't think the line is misguiding.
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Draw a circle. Then, step out of it.
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I'd be drenched in sweat after 150 miles of drum roll. ;)
But obviously, we've got different perspectives here.