Wyeth Progress Kids Milk: Broccoli

Progress Kids. A third of your child's daily nutrition in one glass.
Because vegetables are scary.

Agency: Tonic Communications, Dubai, UAE
Creative Director/Copywriter: Vincent Raffray
Art director/Illustrator: Peter Walker
Photographer: Tommy Morris

Progress Kids. A third of your child's daily nutrition in one glass.
Because vegetables are scary.

Agency: Tonic Communications, Dubai, UAE
Creative Director/Copywriter: Vincent Raffray
Art director/Illustrator: Peter Walker
Photographer: Tommy Morris

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7 comments

mlapoint's picture
mlapoint
47 pencils

the carrot was scary, the broccoli is not scary at all.

act's picture
act
535 pencils

oh no, im gonna have nightmares about vegetables.

washiam's picture
washiam
443 pencils

hah..... nice angle

gabsternapster's picture
gabsternapster
23 pencils

they are not scary but disgusting. they look disgusting.

tiny_wordz's picture
tiny_wordz
325 pencils

not bad but not great either.

jiviti's picture
jiviti
18 pencils

Not bad as an idea. But It says: "Kids, don't eat vegetables, drink our artificial vitamins". I think that some health departments will not agree wirh this ad.

moiettoi's picture
moiettoi
26 pencils

I agree, saying that veggies are no good.. i guess it will go well with kids if they cn understand it! but i mst say nice art direction.. well done with that aspect..

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