Wyeth Progress Kids Milk: Broccoli
Progress Kids. A third of your child's daily nutrition in one glass.
Because vegetables are scary.
Agency: Tonic Communications, Dubai, UAE
Creative Director/Copywriter: Vincent Raffray
Art director/Illustrator: Peter Walker
Photographer: Tommy Morris
Progress Kids. A third of your child's daily nutrition in one glass.
Because vegetables are scary.
Agency: Tonic Communications, Dubai, UAE
Creative Director/Copywriter: Vincent Raffray
Art director/Illustrator: Peter Walker
Photographer: Tommy Morris
7 comments
the carrot was scary, the broccoli is not scary at all.
oh no, im gonna have nightmares about vegetables.
hah..... nice angle
they are not scary but disgusting. they look disgusting.
not bad but not great either.
Not bad as an idea. But It says: "Kids, don't eat vegetables, drink our artificial vitamins". I think that some health departments will not agree wirh this ad.
I agree, saying that veggies are no good.. i guess it will go well with kids if they cn understand it! but i mst say nice art direction.. well done with that aspect..