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28 comments

Albondiga's picture
Albondiga
96 pencils

Fantastic powerful copy. Nice one.

Shanty Mathew's picture
Shanty Mathew
130 pencils

Apparently, the O&M HK team labours under the impression that any fatal domestic violence against a woman in a Muslim family is considered a 'honour killing'. I think you may want to understand it better before you try and stop it. That apart, why would a narrative from the point of view of a remorseful / guilty / sympathetic household implement persuade anyone to do report the crime?

The copy is well written though.

"Advertising sucks... ever so gently."

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

birdy's picture
birdy
2 pencils

"That apart, why would a narrative from the point of view of a remorseful / guilty / sympathetic household implement persuade anyone to do report the crime?"

Because if this scissor is the ONLY one can talk, the crime will never been told. Get that?

pork_eater's picture
pork_eater
658 pencils

Thanks to the writer. She ruined my day.
Hats off.

pork_eater's picture
pork_eater
658 pencils

Thanks to the writer. She ruined my day.
Hats off.

Tapper's picture
Tapper
482 pencils

Shanty you depressing boring four eyed mthfker, piss off and shove your glasses up your ass, so then you can see propperly up it.

Strip. Strip. Strip.

Shanty Mathew's picture
Shanty Mathew
130 pencils

Neimad, I knew I should've worn a condom when I met your mum at the trailer park. Oh well... Karma.

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

Tapper's picture
Tapper
482 pencils

yeah... kind of annoyed now, that I did wear wear one with your sister last night

Strip. Strip. Strip.

Shanty Mathew's picture
Shanty Mathew
130 pencils

Why, wasn't your mom free?

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

mad cha's picture
mad cha
6 pencils

Reminiscent of Khaled Hosseini's A Thousand Splendid Suns. Nice idea. Nice copy.

scarfinati's picture
scarfinati
830 pencils

“That apart, why would a narrative from the point of view of a remorseful / guilty / sympathetic household implement persuade anyone to do report the crime?”

Because scissors shouldnt have more morals than humans. Thats why.

karaba's picture
karaba
112 pencils

magnifique

samuelcarlos's picture
samuelcarlos
110 pencils

The English seems a bit basic. I feel it could have been better written.

Anurag Sahu's picture
Anurag Sahu
102 pencils

You guys are wasting your time...these people would rather kill you and still be radical snobs, the way they have been since ages ! Will you try to change their religion ? Anyway since this piece of work is up here, i read the whole copy, i am not sure a Lotta ppl would read this copy.

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

nice classy ad.
nice old school,

mishkaa's picture
mishkaa
296 pencils

o n m style really........it touched me right in my heart.......

tiny_wordz's picture
tiny_wordz
325 pencils

nice... couldn't stop readin...

scarfinati's picture
scarfinati
830 pencils

The English seems a bit basic. I feel it could have been better written.

Why are you equating basic writing with poor english? Hemingway wrote in a very basic way too.

scarfinati's picture
scarfinati
830 pencils

The English seems a bit basic. I feel it could have been better written.

Why are you equating basic writing with poor english? Hemingway wrote in a very basic way too.

samuelcarlos's picture
samuelcarlos
110 pencils

By basic I don't mean simple, I'm all for simplicity. By basic english I mean primary school level... you can tell that the writer does not speak english as their first language, or otherwise has not heard of flow, composition and pace... things I would say should be a prerequisite for any copywriter.

Dusan Zica's picture
Dusan Zica
116 pencils

nice idea.

aadi's picture
aadi
230 pencils

Solid campaign...
Just when i thought classic long copy ads were dying... this one springs up and puts all my fears to rest...
Hats off!!

tiny_wordz's picture
tiny_wordz
325 pencils

samuelcarlos... could it b dat he wanted to achieve that so it seems like the scissors is talking like a normal human being and not a college professor? just thinking...

samuelcarlos's picture
samuelcarlos
110 pencils

You may be right, although I very much doubt that is the case. I see the ad was done in China, so perhaps it was done in Chinese and then translated into english.

RAZ21's picture
RAZ21
257 pencils

I agree with aadi. What a pleasant surprise... a "retro" campaign with a "vintage" flair and a powerful result: emotional impact.

des's picture
des
147 pencils

congratulations!

scarfinati's picture
scarfinati
830 pencils

“By basic I don't mean simple, I'm all for simplicity. By basic english I mean primary school level... you can tell that the writer does not speak english as their first language.”

What a bunch of shit. Theres nothing wrong with the english, its fine. This isnt english lit class its advertising.

capton john's picture
capton john
642 pencils

It's really good job & very effective copy.

Think, Act, Invent.
www.narendrakeshkar.com

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