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www.stophonourkillings.com: Scissors
Advertising Agency: Ogilvy & Mather Asia Pacific, Hong Kong
Executive Creative Director: Christen Monge
Creative Director: Andrew Reznik
Art Director: Alex Noble
Copywriter: Susie Chow
Photographer: Brendan Fitzpatrick
Published: May 2008
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Fantastic powerful copy. Nice one.
Apparently, the O&M HK team labours under the impression that any fatal domestic violence against a woman in a Muslim family is considered a 'honour killing'. I think you may want to understand it better before you try and stop it. That apart, why would a narrative from the point of view of a remorseful / guilty / sympathetic household implement persuade anyone to do report the crime?
The copy is well written though.
"Advertising sucks... ever so gently."
"That apart, why would a narrative from the point of view of a remorseful / guilty / sympathetic household implement persuade anyone to do report the crime?"
Because if this scissor is the ONLY one can talk, the crime will never been told. Get that?
Thanks to the writer. She ruined my day.
Hats off.
Thanks to the writer. She ruined my day.
Hats off.
Shanty you depressing boring four eyed mthfker, piss off and shove your glasses up your ass, so then you can see propperly up it.
Strip. Strip. Strip.
Neimad, I knew I should've worn a condom when I met your mum at the trailer park. Oh well... Karma.
yeah... kind of annoyed now, that I did wear wear one with your sister last night
Strip. Strip. Strip.
Why, wasn't your mom free?
Reminiscent of Khaled Hosseini's A Thousand Splendid Suns. Nice idea. Nice copy.
“That apart, why would a narrative from the point of view of a remorseful / guilty / sympathetic household implement persuade anyone to do report the crime?”
Because scissors shouldnt have more morals than humans. Thats why.
magnifique
The English seems a bit basic. I feel it could have been better written.
You guys are wasting your time...these people would rather kill you and still be radical snobs, the way they have been since ages ! Will you try to change their religion ? Anyway since this piece of work is up here, i read the whole copy, i am not sure a Lotta ppl would read this copy.
nice classy ad.
nice old school,
o n m style really........it touched me right in my heart.......
http://maitrilanger.blogspot.com/
nice... couldn't stop readin...
The English seems a bit basic. I feel it could have been better written.
Why are you equating basic writing with poor english? Hemingway wrote in a very basic way too.
The English seems a bit basic. I feel it could have been better written.
Why are you equating basic writing with poor english? Hemingway wrote in a very basic way too.
By basic I don't mean simple, I'm all for simplicity. By basic english I mean primary school level... you can tell that the writer does not speak english as their first language, or otherwise has not heard of flow, composition and pace... things I would say should be a prerequisite for any copywriter.
nice idea.
Solid campaign...
Just when i thought classic long copy ads were dying... this one springs up and puts all my fears to rest...
Hats off!!
samuelcarlos... could it b dat he wanted to achieve that so it seems like the scissors is talking like a normal human being and not a college professor? just thinking...
You may be right, although I very much doubt that is the case. I see the ad was done in China, so perhaps it was done in Chinese and then translated into english.
I agree with aadi. What a pleasant surprise... a "retro" campaign with a "vintage" flair and a powerful result: emotional impact.
"there's nothing more difficult than a line"p.picasso
congratulations!
“By basic I don't mean simple, I'm all for simplicity. By basic english I mean primary school level... you can tell that the writer does not speak english as their first language.”
What a bunch of shit. Theres nothing wrong with the english, its fine. This isnt english lit class its advertising.
It's really good job & very effective copy.
Think, Act, Invent.
http://captonjohn.blogspot.com
http://captonjohn.deviantart.com
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