www.stophonourkillings.com: Knife

www.stophonourkillings.com: Knife

Advertising Agency: Ogilvy & Mather Asia Pacific, Hong Kong
Executive Creative Director: Christen Monge
Creative Director: Andrew Reznik
Art Director: Alex Noble
Copywriter: Susie Chow
Photographer: Brendan Fitzpatrick
Published: May 2008

Your rating: None Average: 5.1 (8 votes)

Comments

Submitted by simon.gross on Mon, 2008-07-14 03:06.

Chilling.

Submitted by fen1x on Mon, 2008-07-14 04:13.

very interesting and worth reading !

Submitted by creativemonkey on Mon, 2008-07-14 04:42.

Fabulous, nothing tells a story like a story.

Submitted by amrith on Mon, 2008-07-14 04:46.

superb copy... makes you read from start to end...

Chris's picture
Submitted by Chris on Mon, 2008-07-14 04:58.

agree with above comments, quite hard-hitting, great copy.

Submitted by XL on Mon, 2008-07-14 08:33.

I disagree. I only read it to see where it would go. It was drawn out and unnecessarily long. I think it was well-written for writing's sake, but for an ad's sake, it is just too much for the average consumer, I feel.

Submitted by Finamerican on Mon, 2008-07-14 10:02.

Consumer of what—kitchen knives? I think that the people who would make a difference will read it.

Submitted by 73dpi on Mon, 2008-07-14 13:32.

Woah!

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Submitted by silenciorn on Wed, 2008-07-16 16:13.

VERY strong..!!

Nevermind the long copy... once you start reading you begin to feel the chills. You know the end of it. It is a very well thought, verbal campaign.