www.stophonourkillings.com: Hammer

The copy is indeed great. And the imagery is strong. The idea of telling the story by a tool is a good touch.
Yet....this is such a emotional and touching territory in itself, that you need hardly an idea to strike a nerve of a (normal) person. It will indeed probably not stop 1 honor killing. Or one maiming of a unwilling bride. Or one beating of a girl that 'disrespects' the family.

So, in doubt. It's well done, very well done, but what is the goal and is the idea great or is it just the territory that has impact? The copy is indeed great. And the imagery is strong. The idea of telling the story by a tool is a good touch.
Yet....this is such a emotional and touching territory in itself, that you need hardly an idea to strike a nerve of a (normal) person. It will indeed probably not stop 1 honor killing. Or one maiming of a unwilling bride. Or one beating of a girl that 'disrespects' the family.

So, in doubt. It's well done, very well done, but what is the goal and is the idea great or not?

I think it is indeed a decent copy. Really really good, even still it is abit... somehow off in the end lines. The idea is mediocre. I do think if this is appear in a magazine article it would be enough as an ad by itself, we always love to read tragedies. I would doubt using tools as witness. I like the layout however, nice and clean.

Very good, very effective.
I visited the site.

Today I have seen Lao-tzu and can only compare him to the dragon.

wow

:::J:::

honor killing, = some kind of religion teaching gone bad again?