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42 comments

andres certa's picture
andres certa
18 pencils

dah? so ruin your eyes in front of the computer or use the paper of the printer is a better solution?

drunk dave's picture
drunk dave
1066 pencils

Not bad, hate the pun. New liine required.

Disco Munky's picture
Disco Munky
3900 pencils

You smell of envy.

Suits you.

Doin' it for the points

simpsonson's picture
simpsonson
136 pencils

may anyone help me out here? i dont get it...

Rx's picture
Rx
2 pencils

A book roled vertically to look like a cut tree

DK's picture
DK
43 pencils

why so many CDs for one ad?

drunk dave's picture
drunk dave
1066 pencils

Sadly, they think it's a winner.

drunk dave's picture
drunk dave
1066 pencils

Sadly, they think it's a winner.

DK's picture
DK
43 pencils

saw the website of the ad. dont look like they can afford an O&M. another scam, ad first - client later
and the logo is very different

Fatto's picture
Fatto
102 pencils

ok. i'm like it!

marco's picture
marco
118 pencils

Sorry Piyush Pandey, Abhijit Avasthi, Suresh Babu, Shekhar Jha, Prasad Patil, Vikram Sood this idea was done about 5 years ago by Andrew Petch & Andrew Ostram
from Sydney Australia, The BMF agency.

Ag's picture
Ag
305 pencils

This is one of the shapes that was left to be made with a book/magazine. Any other?

Punker's picture
Punker
84 pencils

I think it's nicely done... simple and clean... but I agree that people will download then print out at the office

ellehcimeo's picture
ellehcimeo
3522 pencils

ug. i can't stand it when a headline starts with "because". how trite.
also, hey duffuses (or is it duffi?, what is the plural of duffus?) your ad is made from paper and i'm pretty sure you wasted tonnes of it coming up with this gem. delete.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

Urgh, its ok i suppose, but the message fails to be impactful, you get it, but feels like something better could have been said, although no suggestions off the top of my addled brain.

msred's picture
msred
491 pencils

i hate valentines day.

ellehcimeo's picture
ellehcimeo
3522 pencils

i heart you!

msred's picture
msred
491 pencils

i lave u. *cries*

ellehcimeo's picture
ellehcimeo
3522 pencils

no crying! only hugs my little kitten!

leinad's picture
leinad
30 pencils

Purr! Purr!

Disco Munky's picture
Disco Munky
3900 pencils

xx

Doin' it for the points

copycomoelcopi's picture
copycomoelcopi
822 pencils

I used a similar image for a newspaper aniversary, 5 years ago… it was "first thought" then and it is now…

Dick Huges's picture
Dick Huges
939 pencils

YES!!!!! Something that rolled looks like a tree that was just cut?? Congratulations!!!! You are the #120 team to do the same ad!! You guys are so awesome! For creating this really innovative piece of crap you win 4 Internets!!! Wooohoo!!!!

msred's picture
msred
491 pencils

i liked it. :(

braindrain's picture
braindrain
240 pencils

My great-great grandfather did a bunch of tree ring ads back in his day too, the most famous for "Hyde's Magical Miracle Elixir!" I believe it cured shingles, the gout and stopped witchcraftery in it's tracks.

Old and tired. Next.

msred's picture
msred
491 pencils

okay then i guess i dont know anything.

fersvax's picture
fersvax
1237 pencils

OOPS!!!

FER.

fersvax's picture
fersvax
1237 pencils

OOPS, I did it again!!!

FER.

msred's picture
msred
491 pencils

..britney????

fersvax's picture
fersvax
1237 pencils

NOOOOOOOOO!!!!!! This has been done like a million times. http://coloribus.com/admirror/?action=detailedView&item=334&language=en (just two more).

FER.

msred's picture
msred
491 pencils

Oh jesus...

lsadunb's picture
lsadunb
575 pencils

The ad is not funny and the argument in it is too weak, in my opinion. Reading a book is socially as important as preserving the nature.

Disco Munky's picture
Disco Munky
3900 pencils

I don't see what's so bad about this ad.

All they are saying it seems, is save paper by reading books on-line?

In the next 5 years tablet pc's (they're about the size of a thick magazine) will be common place from offices to schools, so it'll be no big deal to have an entire library of high brow serious books at your disposal 24/7.

The reason that we keep seeing this idea is maybe because we need to pay attention? no?

Doin' it for the points

ellehcimeo's picture
ellehcimeo
3522 pencils

no.

bahahahahahaha!

maybe that will be the case. maybe the case will be that we'll have to choose between saving a book to read or using it as fire fodder. the end is nearing. you heard it here first.

Disco Munky's picture
Disco Munky
3900 pencils

........exactly?

Doin' it for the points

kandi's picture
kandi
204 pencils

what if all my books are made from recycled paper?

Beatles's picture
Beatles
47 pencils

This is what you get Piyush from your crative teams
when you have to send 500+ entries to ad club every year.
They can't produce great ideas all time.

Killer Kowalski's picture
Killer Kowalski
394 pencils

Ivan, did you find this ad at some archeological excavation?!

everartz's picture
everartz
7611 pencils

i thought its a slice of onion!

| Everartz |

kc_brock's picture
kc_brock
703 pencils

nice idea.
bad copy.
boring layout.

rd

Endeio's picture
Endeio
270 pencils

Done to death and not so impressive.

sorayaaulia's picture
sorayaaulia
79 pencils

done.
lays etc.

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