LAZ's picture
288 pencils


ooops's picture
448 pencils

well done

Ney Frances's picture
Ney Frances
660 pencils

9/10, right to the spot!

is there life before death?

copycomoelcopi's picture
822 pencils

a billboard just for advertising people? what do you think?

bknowlden's picture
3647 pencils

I'm not totally convinced it's good. But definitely made me stop and think for a second.

Daryllee's picture
56 pencils

Clap Clap, i dont know whats that mean for the first second, then a while its nice!

everartz's picture
7611 pencils

this is nice IF they added a comma between "for some" and " this is ...etc"
like it...

| Everartz |

dave78's picture
40 pencils

It works.

chintan ruparel's picture
chintan ruparel
1516 pencils

works idea-wise. finally good stuff from grey, new delhi!

~ old habits die hard, older ones never do ~

smilepig's picture
254 pencils


Dick Huges's picture
Dick Huges
937 pencils

Cool!!! All the media people will help you know. And they are proud there is finnally an ad made just for them.

dave78's picture
40 pencils


JPWrites's picture
238 pencils

I think that's great. What's with all the advertising from India today?

No fixed abode's picture
No fixed abode
380 pencils

No, no, no. This is not good. First, the point that it is an ad for industry people, second, the fact that you are homeless doesn't change the outdoors to indoors. In fact I think homeless people are all too aware they are outdoors when it's raining and blowing.

We've all seen the good work done showing home situations on the street for this problem. This is really just a trying-to-be-clever execution of the same idea.

I clicked on this ad first when I saw the thumbnail as I wanted to see what the aotw critics had to say about this, but sadly I am the only one that doesn't like it thus far.

hang-the-dj's picture
1262 pencils

I'm with you NFO, I couldn't agree more with everything you said.

Ney Frances's picture
Ney Frances
660 pencils

please don´t think too much, it will burn!!!

is there life before death?

rainman's picture
267 pencils

I was thinking the exact same thing. Even if some people live on the street, it doesn't make it indoors.

Disco Munky's picture
Disco Munky
3900 pencils

Well said. This ad is trying to be too clever.

Doin' it for the points

Global Cheese's picture
Global Cheese
80 pencils

Global Cheese

it's ok.
but looks like pooh.
not much happening here. move on.

No fixed abode's picture
No fixed abode
380 pencils

Good on you hang-the-dj. How appropriate that probably my favourite t shirt of all time says on the front : "A DJ is not a musician."

I hope your name's not Hang and you're a DJ.

hang-the-dj's picture
1262 pencils

Hang! That's far too cool a name for me, and thankfully I am not a DJ, I am a musician.

I want that t-shirt though!

Yes, I am an avid hater of one-ear headphone wearing fake-musicians, but also a huge Smiths fan, it's a refrain from one of their songs.

Rog's picture
6092 pencils

I felt it was a bit of an advertising gag at homeless peoples expense...
but then, it's not talking to homeless, is it?
It's talking to people who can help.
Well off, self obssessed pricks like us.

>>>> That's not an ad. THIS is an ad.

julezs's picture
100 pencils


Rog's picture
6092 pencils

Well off, self obssessed, bored pricks like us

good enough isn't good enough

>>>> That's not an ad. THIS is an ad.

liar's picture
386 pencils

This is brilliant. Powerful meaning.

rupert james's picture
rupert james
24 pencils


For the very few, I'm sure, that can actually see the billboard when straining out of their windows, perhaps. For the rest of us it's outdoor advertising.

And in anycase if it is positioned in front of a vast block of flats, then the media buyers have targeted the wrong audience - as if you are unfortunate enough to have to look at an ugly billboard like this one at close quarters day in day out you are probably barely only just above the poverty line yourself.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
1148 pencils

You just proved the point of the ad - for most of us this is out-of-home advertising, but for the unfortunate ones, that live outside, this could be considered indoor - that's the whole point of the ad.
A homeless person's definition of 'home' is much different than ours. The streets are their home. So if that's the case - is this out-of-home advertising to a homeless person? - no it's not, because it's within the confines of their home.

I'm not sure if there's a single valid argument on this page. Talk about literal thinking.

And before everyone jumps all over me, let me say - I had nothing to do with this ad. I'm just tired of the negativity this site gives birth to. Some ads are good people! And they're not only in your books.

Have Heart's picture
Have Heart
922 pencils

An ad for ad-people. Totally forced.

truecopy's picture
400 pencils

This is good work. The only thing forced are the negative comments on it...

"Sex sells. Truth even better." - A friend

chimie's picture
156 pencils

good joke but I don't see a concept behind this. Who is the target group? What is the message?

imke's picture
472 pencils

"Idea never die"

Desi's picture
1052 pencils

Wrong logic. They mean to say that homeless person who lives on the street is actually living indoor? The concept of
I see this is an ad for 'GET OUTSIDE' magazine. And why is the site delhishomeless.org not existing?

r0ckthew0rld's picture
2 pencils

Dear Desi,

Tht's the whole idea.. tht for the homeless, the road is their home... thus it's
indoor advertising for him... how ironic...help the homeless.

& the site www.delhishomeless.org exists, God knows wht u typed in!

kc_brock's picture
703 pencils

www.delhishomeless.org - This domain name expired on Mar 09, 2007.


copyanalysis's picture
62 pencils


iswanda82's picture
346 pencils

clever but..... it could be better...

brandsurgeon's picture
693 pencils

Hi guys... I'm new here. Glad to meet y'all. I think the idea is nice, once you get round to figuring it out. But hey, maybe the ad didn't hit its target after-all if we're so diverse on its message and the efficacy.
1. for a bill board ad, I think the message should have been more straightforward considering that motorists(primary target for billboards - i think) have just about 2 - 3 secs to read and grab the message first hand.

2. When I finally got the concept, I almost clapped for its indepth thought and brilliance... except that I feel the actual message has been totally downplayed.
3. If we must still go along with this concept, you might consider putting the message for the homeless people in larger font and have the 'indoor advertising blah blah' serve as a rider (or kicker??? I'm always mixing the two up.)
Anywayz, that's my opinion.
Forgive me for starting up with an epistle. Normally, I don't talk this much...

Most times, worst enemies used to be best friends...

brandsurgeon's picture
693 pencils

Oh, yeah... another thought - maybe "For Them, This is Indoor Advertising" may have worked better. Just a thought. Still don't talk this much normally....................

Most times, worst enemies used to be best friends...

aadi's picture
230 pencils

Clever...but better art wud hv helped...but still very powerful

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