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www.actnow.wa.gov.au: Lightbulb
It's your choice.
Advertising Agency: Marketforce, Perth, Australia
Executive Creative Director: Andrew Tinning
Graphic Designers: Andrew Chu, Ryan Albuino
Illustrator: Alastair Taylor
Via: elmaaltshift
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Comments
A very simple and clever series of ads. Its impressive that you can get this to cross 3 ads and still be relevant for different reasons.
I hate to ruin it but I feel it wouldn't have enough impact standalone.
Great piece of thinking though, looks nice, and good simple lines.
these are good, i like them.
very simple and clever.
however would it make me stop driving, turn off light bulbs and pollution?......
GREAT!
simple, nice, effective
interesting how much this ad cost :P
Go Younha!!!
This one...not so much. Chimney/tree and car/cloud made sense...but lightbulb/lightbulb doesn't fit the pattern.
Or maybe I'm missing something?
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
The right is a sun going under..
yep. Sun-energy. This campaign is realy outstanding. Simplicity — that's it.
D'oh. Now I feel stupid.
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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett
shouldn't :)
I agree this one is not so good as the rest ones.
Nice campaing
"Advertising is for people"
gr8 campaign.
I wish it was mine.
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http://indianadsblog.blogspot.com/
Indian Ads Update
great work, great campaign.
*
"simple is the best."
to me the most outstanding piece out of three
gr8 idea
excelent! i like this...