www.actnow.wa.gov.au: Lightbulb

www.actnow.wa.gov.au: Lightbulb

It's your choice.

Advertising Agency: Marketforce, Perth, Australia
Executive Creative Director: Andrew Tinning
Graphic Designers: Andrew Chu, Ryan Albuino
Illustrator: Alastair Taylor
Via: elmaaltshift

Your rating: None Average: 6.8 (15 votes)

Comments

A very simple and clever series of ads. Its impressive that you can get this to cross 3 ads and still be relevant for different reasons.

I hate to ruin it but I feel it wouldn't have enough impact standalone.

Great piece of thinking though, looks nice, and good simple lines.

these are good, i like them.
very simple and clever.
however would it make me stop driving, turn off light bulbs and pollution?......

GREAT!

Almakos's picture

simple, nice, effective
interesting how much this ad cost :P

Go Younha!!!

Rachel.Mann's picture

This one...not so much. Chimney/tree and car/cloud made sense...but lightbulb/lightbulb doesn't fit the pattern.
Or maybe I'm missing something?

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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

boetinho's picture

The right is a sun going under..

miko1aj's picture

yep. Sun-energy. This campaign is realy outstanding. Simplicity — that's it.

Rachel.Mann's picture

D'oh. Now I feel stupid.

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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

miko1aj's picture

shouldn't :)

I agree this one is not so good as the rest ones.
Nice campaing

"Advertising is for people"

gr8 campaign.
I wish it was mine.
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http://indianadsblog.blogspot.com/
Indian Ads Update

great work, great campaign.

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"simple is the best."

to me the most outstanding piece out of three

gr8 idea

excelent! i like this...