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www.actnow.wa.gov.au: Lightbulb

www.actnow.wa.gov.au: Lightbulb
Your rating: None Average: 6.9 (17 votes)

It's your choice.

Advertising Agency: Marketforce, Perth, Australia
Executive Creative Director: Andrew Tinning
Graphic Designers: Andrew Chu, Ryan Albuino
Illustrator: Alastair Taylor
Via: elmaaltshift

Comments

BOOBJOB LOOBCANNON's picture 1872 pencils

A very simple and clever series of ads. Its impressive that you can get this to cross 3 ads and still be relevant for different reasons.

I hate to ruin it but I feel it wouldn't have enough impact standalone.

Great piece of thinking though, looks nice, and good simple lines.

We're going to need more lube.

joestamp's picture 132 pencils

these are good, i like them.
very simple and clever.
however would it make me stop driving, turn off light bulbs and pollution?......

Fabian Kirner's picture 260 pencils

GREAT!

Almakos's picture 459 pencils

simple, nice, effective
interesting how much this ad cost :P

Rachel.Mann's picture 452 pencils

This one...not so much. Chimney/tree and car/cloud made sense...but lightbulb/lightbulb doesn't fit the pattern.
Or maybe I'm missing something?

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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

boetinho's picture 15 pencils

The right is a sun going under..

miko1aj's picture 1462 pencils

yep. Sun-energy. This campaign is realy outstanding. Simplicity — that's it.

Rachel.Mann's picture 452 pencils

D'oh. Now I feel stupid.

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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

miko1aj's picture 1462 pencils

shouldn't :)

creativebob's picture 6 pencils

I agree this one is not so good as the rest ones.
Nice campaing

"Advertising is for people"

getconnected2001's picture 995 pencils

gr8 campaign.
I wish it was mine.

delithekid's picture 54 pencils

great work, great campaign.

*
"simple is the best."

simple is the best.

admaster's picture 38 pencils

to me the most outstanding piece out of three

prajith kumar's picture 52 pencils

gr8 idea

Gard's picture

excelent! i like this...

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