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www.actnow.wa.gov.au: Lightbulb

www.actnow.wa.gov.au: Lightbulb
Your rating: None Average: 6.6 (18 votes)

It's your choice.

Advertising Agency: Marketforce, Perth, Australia
Executive Creative Director: Andrew Tinning
Graphic Designers: Andrew Chu, Ryan Albuino
Illustrator: Alastair Taylor
Via: elmaaltshift

16 Comments

BOOBJOB LOOBCANNON's picture 1866 pencils

A very simple and clever series of ads. Its impressive that you can get this to cross 3 ads and still be relevant for different reasons.

I hate to ruin it but I feel it wouldn't have enough impact standalone.

Great piece of thinking though, looks nice, and good simple lines.

We're going to need more lube.

joestamp's picture 132 pencils

these are good, i like them.
very simple and clever.
however would it make me stop driving, turn off light bulbs and pollution?......

Fabian Kirner's picture 268 pencils

GREAT!

Almakos's picture 455 pencils

simple, nice, effective
interesting how much this ad cost :P

Rachel.Mann's picture 452 pencils

This one...not so much. Chimney/tree and car/cloud made sense...but lightbulb/lightbulb doesn't fit the pattern.
Or maybe I'm missing something?

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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

boetinho's picture 15 pencils

The right is a sun going under..

miko1aj's picture 2712 pencils

yep. Sun-energy. This campaign is realy outstanding. Simplicity — that's it.

Rachel.Mann's picture 452 pencils

D'oh. Now I feel stupid.

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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

miko1aj's picture 2712 pencils
creativebob's picture 6 pencils

I agree this one is not so good as the rest ones.
Nice campaing

"Advertising is for people"

getconnected2001's picture 999 pencils

gr8 campaign.
I wish it was mine.

delithekid's picture 54 pencils

great work, great campaign.

*
"simple is the best."

simple is the best.

adderman's picture 41 pencils

to me the most outstanding piece out of three

prajith kumar's picture 52 pencils

gr8 idea

Gard's picture

excelent! i like this...

battlefield's picture 49 pencils
1

go f-ck yourselves ad worshipping cunts. whats so brilliant?
It doesnt pursue me to do anything, just a f-ckin child's drawing on paper saying, your coice, yeah my coice to flik to the next page.

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