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www.actnow.wa.gov.au: Lightbulb

www.actnow.wa.gov.au: Lightbulb
Your rating: None Average: 6.9 (17 votes)

It's your choice.

Advertising Agency: Marketforce, Perth, Australia
Executive Creative Director: Andrew Tinning
Graphic Designers: Andrew Chu, Ryan Albuino
Illustrator: Alastair Taylor
Via: elmaaltshift

Comments

BOOBJOB LOOBCANNON's picture 1872 pencils
BOOBJOB LOOBCANNON | Tue, 2008-05-27 08:16

A very simple and clever series of ads. Its impressive that you can get this to cross 3 ads and still be relevant for different reasons.

I hate to ruin it but I feel it wouldn't have enough impact standalone.

Great piece of thinking though, looks nice, and good simple lines.

We're going to need more lube.

joestamp's picture 132 pencils
joestamp | Tue, 2008-05-27 08:50

these are good, i like them.
very simple and clever.
however would it make me stop driving, turn off light bulbs and pollution?......

Fabian Kirner's picture 254 pencils
Fabian Kirner | Tue, 2008-05-27 09:02

GREAT!

Almakos's picture 459 pencils
Almakos | Tue, 2008-05-27 10:13

simple, nice, effective
interesting how much this ad cost :P

Go Younha!!!

Rachel.Mann's picture 452 pencils
Rachel.Mann | Tue, 2008-05-27 12:16

This one...not so much. Chimney/tree and car/cloud made sense...but lightbulb/lightbulb doesn't fit the pattern.
Or maybe I'm missing something?

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

boetinho's picture 12 pencils
boetinho | Tue, 2008-05-27 12:50

The right is a sun going under..

miko1aj's picture 1390 pencils
miko1aj | Tue, 2008-05-27 15:51

yep. Sun-energy. This campaign is realy outstanding. Simplicity — that's it.

Rachel.Mann's picture 452 pencils
Rachel.Mann | Wed, 2008-05-28 09:52

D'oh. Now I feel stupid.

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

miko1aj's picture 1390 pencils
miko1aj | Wed, 2008-05-28 10:11

shouldn't :)

creativebob's picture 6 pencils
creativebob | Tue, 2008-05-27 12:40

I agree this one is not so good as the rest ones.
Nice campaing

"Advertising is for people"

getconnected2001's picture 992 pencils
getconnected2001 | Tue, 2008-05-27 15:27

gr8 campaign.
I wish it was mine.

-----
http://indianadsblog.blogspot.com/
Indian Ads Update

delithekid's picture 54 pencils
delithekid | Wed, 2008-05-28 02:56

great work, great campaign.

*
"simple is the best."

simple is the best.

admaster's picture 38 pencils
admaster | Thu, 2008-05-29 04:56

to me the most outstanding piece out of three

prajith kumar's picture 52 pencils
prajith kumar | Sun, 2008-06-01 02:11

gr8 idea

Gard's picture
Guest | Sun, 2008-06-01 19:37

excelent! i like this...

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