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WWW: Sponge
A single golf course sucks away 15.000m3 of water!
Golf courses absorb millions of cubic metres of water. However in southern Turkey they are planning to build several courses, the underground water resources are extremely limited. Take action. Help us stop them.
www.wwf.org.tr
Advertising Agency: Ogilvy&Mather, Istanbul, Turkey
Creative Director: Tibet Sanliman
Copywriters: Ergin Binyildiz, Cengiz Pulgu
Art Director: Can Pehlivanli
Photographers: Nejat Talas, Ugur Vidinligil
Creative group head: Ergin Binyildiz
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this one is much better...simple and clean.
pretty cool. damn i love golf, though.
golf courses should be motocross tracks!!
Yes. Lovely. Terribly clever...
But, will anyone actually respond to this?
Apart from a stifled chuckle.
I trust you aren't charging WWF for this.
>>>> That's not an ad. THIS is an ad.
nice thought
ideas....30 minutes nahi toh free.
I like the idea. But I don't like the brief. Doesn't the mankind have bigger worries than gold courses??? And where is this going to be advertised, what's the target group? Certainly not golf players.
Beautiful. Perfect ad for a strange brief.
Yessss...the first one is SUCKS, this one not buddy!! Good job, keep it up....
hmm, am i being too literal if i suggest a golf pole on the sponge? :/
nice, keep it simple (golf pole would be to litteral and we understand without it, so no use)
Very clever. Definitely praise-worthy.
AdPawn - http://adpawn.ovh.org
I like it.
6.846m3/10
Waaaaaaaaaaaaaaaaaw.
the reality is that golf courses r perfect source for rain water harvesting that replinishes ground water...what say????
words win wars
Yeah, perfect...if it wasn't for those thousands of square metres of manicured grass on those pesky little fairways, greens and tees. ;)
>>>> That's not an ad. THIS is an ad.
The brief, people.
Will this ad work?
No.
As Hangman so eloquently puts it... This is toss.
Wank by wankers, for wankers.
That's what sponges are for.
>>>> That's not an ad. THIS is an ad.
You wank with a sponge?
weird
;-{
Don't knock it till you tried it. I would have thought you'd be up for anything! ;)
I am, but there are still some things that I won't let near my 'tenderness'.
I would try sandpaper to wipe clean.
---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
I know I guy who tried that.
True story
Nice for jury. Bad for real people.
Welcome, and utterly agreed, simone!
>>>> That's not an ad. THIS is an ad.
why don't you show the soaked spongee while the headline already gave that lead? de-saturating the yellow part to look more like soil and the green to look more like grass. then your ad will be crafted.
Or just use a clump of dry soil....
The ad is fine. it's just nit-pickers who find fault with it.
;-{
Really good. Makes me feel anger. Fucking snoobs.
One of the more easily digestable and "non-abrasive" (sorry, couldn't resist) issue-driven ads on this site. :)
Very easy on the eye, message clear and informational. 3M people must be pretty happy, too...
i love this idea.simple and good.
why are they attacking one country; Turkey?
there a lot more in uk and everywhere else. its stupid.
plus this is a lame ad.
They are not attacking Turkey. This is an ad done by the WWF division in Turkey. They are trying to save their own land.
oh ok that makes sense now then. lol
but still i don't like the ad very much. it wouldn't appeal to turkish audience.
Interesting coincidence.
Good!
This is an Epica, isn’t?
Byte!
What's next? Don't build basketball courts because trees are cut down to make wooden backboards. Pleaaaaaaaaase...
GHOST! GHOST! GHOST! Come oooon! Here is a very fake ad. These are GHOST ads for sure. And these are the proofs. What is the brief? "Let's try to close golf coursers because they're bad for the world?" or "Quit golf and save the world?" or "Hey all these rich guys fucking to the nature so let's disturb them... What about golf courses?" Blah, blah, blah! No, it's not possible. This is ridiculous. And most probably the agency, that Ogilvy Istanbul guys, first got the idea then wrote brief and maybe got the client. Otherwise no client will approve this brief and this creative work with themselves. It has no right point of view, no right message, no call to action... All is wrong. Let's be honest, these are not ads. These are mastrubation of the agency.
Yeah!
;-{
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