For some this is indoor advertising.
Support homeless people.
Agency: Grey Worldwide, New Delhi, India
Creative Directors: Sandipan Bhattacharyya, Manoj Deb
Art Director: Manoj Deb
Copywriter: Aparaksha Mukherjee
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41 Comments
nice
well done
9/10, right to the spot!
is there life before death?
a billboard just for advertising people? what do you think?
Agree...
I do think most people will get it though
The Ad Mad
In my opinion people know what is outdoor advertising, so it works.
I'm not totally convinced it's good. But definitely made me stop and think for a second.
--
brandon
www.brandonknowlden.com
Clap Clap, i dont know whats that mean for the first second, then a while its nice!
this is nice IF they added a comma between "for some" and " this is ...etc"
like it...
| Everartz |
It works.
works idea-wise. finally good stuff from grey, new delhi!
~ old habits die hard, older ones never do ~
workkk
Cool!!! All the media people will help you know. And they are proud there is finnally an ad made just for them.
^^
I think that's great. What's with all the advertising from India today?
No, no, no. This is not good. First, the point that it is an ad for industry people, second, the fact that you are homeless doesn't change the outdoors to indoors. In fact I think homeless people are all too aware they are outdoors when it's raining and blowing.
We've all seen the good work done showing home situations on the street for this problem. This is really just a trying-to-be-clever execution of the same idea.
I clicked on this ad first when I saw the thumbnail as I wanted to see what the aotw critics had to say about this, but sadly I am the only one that doesn't like it thus far.
I'm with you NFO, I couldn't agree more with everything you said.
please don´t think too much, it will burn!!!
is there life before death?
I was thinking the exact same thing. Even if some people live on the street, it doesn't make it indoors.
Well said. This ad is trying to be too clever.
Doin' it for the points
Global Cheese
it's ok.
but looks like pooh.
not much happening here. move on.
Global Cheese
Good on you hang-the-dj. How appropriate that probably my favourite t shirt of all time says on the front : "A DJ is not a musician."
I hope your name's not Hang and you're a DJ.
Hang! That's far too cool a name for me, and thankfully I am not a DJ, I am a musician.
I want that t-shirt though!
Yes, I am an avid hater of one-ear headphone wearing fake-musicians, but also a huge Smiths fan, it's a refrain from one of their songs.
I felt it was a bit of an advertising gag at homeless peoples expense...
but then, it's not talking to homeless, is it?
It's talking to people who can help.
Well off, self obssessed pricks like us.
>>>> That's not an ad. THIS is an ad.
yawn
Well off, self obssessed, bored pricks like us
good enough isn't good enough
>>>> That's not an ad. THIS is an ad.
This is brilliant. Powerful meaning.
FOR SOME, THIS IS INDOOR ADVERTISING
For the very few, I'm sure, that can actually see the billboard when straining out of their windows, perhaps. For the rest of us it's outdoor advertising.
And in anycase if it is positioned in front of a vast block of flats, then the media buyers have targeted the wrong audience - as if you are unfortunate enough to have to look at an ugly billboard like this one at close quarters day in day out you are probably barely only just above the poverty line yourself.
You just proved the point of the ad - for most of us this is out-of-home advertising, but for the unfortunate ones, that live outside, this could be considered indoor - that's the whole point of the ad.
A homeless person's definition of 'home' is much different than ours. The streets are their home. So if that's the case - is this out-of-home advertising to a homeless person? - no it's not, because it's within the confines of their home.
I'm not sure if there's a single valid argument on this page. Talk about literal thinking.
And before everyone jumps all over me, let me say - I had nothing to do with this ad. I'm just tired of the negativity this site gives birth to. Some ads are good people! And they're not only in your books.
An ad for ad-people. Totally forced.
This is good work. The only thing forced are the negative comments on it...
"Sex sells. Truth even better."
A friend
good joke but I don't see a concept behind this. Who is the target group? What is the message?
EXCELENT
"Idea never die"
http://merobarema.blogspot.com
Wrong logic. They mean to say that homeless person who lives on the street is actually living indoor? The concept of
I see this is an ad for 'GET OUTSIDE' magazine. And why is the site delhishomeless.org not existing?
Desi
www.DesiCreative.com
Dear Desi,
Tht's the whole idea.. tht for the homeless, the road is their home... thus it's
indoor advertising for him... how ironic...help the homeless.
& the site www.delhishomeless.org exists, God knows wht u typed in!
www.delhishomeless.org - This domain name expired on Mar 09, 2007.
rd
Clever
clever but..... it could be better...
Hi guys... I'm new here. Glad to meet y'all. I think the idea is nice, once you get round to figuring it out. But hey, maybe the ad didn't hit its target after-all if we're so diverse on its message and the efficacy.
1. for a bill board ad, I think the message should have been more straightforward considering that motorists(primary target for billboards - i think) have just about 2 - 3 secs to read and grab the message first hand.
2. When I finally got the concept, I almost clapped for its indepth thought and brilliance... except that I feel the actual message has been totally downplayed.
3. If we must still go along with this concept, you might consider putting the message for the homeless people in larger font and have the 'indoor advertising blah blah' serve as a rider (or kicker??? I'm always mixing the two up.)
Anywayz, that's my opinion.
Forgive me for starting up with an epistle. Normally, I don't talk this much...
Most times, worst enemies used to be best friends...
Oh, yeah... another thought - maybe "For Them, This is Indoor Advertising" may have worked better. Just a thought. Still don't talk this much normally....................
Most times, worst enemies used to be best friends...
Clever...but better art wud hv helped...but still very powerful