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Hand's picture
195 pencils

OH come on! the sinking city? again?

fersvax's picture
1237 pencils

You can't see the sky from the bottom of the sea. This is extremely stupid.


wgeddes's picture
298 pencils

the WWF usually does better than this.

Rog's picture
6094 pencils

>>>> That's not an ad. THIS is an ad.

tipptapp's picture
133 pencils

Bad art direction (why are there clouds if its under the water?)

Rog's picture
6094 pencils

I believe the term is 'conceptual' art direction, tt.
Where the writer snarls "Don't touch it!" ;)

>>>> That's not an ad. THIS is an ad.

fersvax's picture
1237 pencils

Duh, now I get it!
Sharks will mutate because of global warming and will learn to fly.


otto54's picture
381 pencils

First idea.
Bad executed

superguanzi's picture
57 pencils

Bad art direction

tamer samy's picture
tamer samy
683 pencils


Whippo's picture
8 pencils

Oh my god!!! They added a blue layer on top of the photo! And then, they added sharks! Briliant...

picturejockey's picture
658 pencils

Maybe I should buy some real estate on Himalayas. Will be quite a good investment in the time to come.

Maybe they should have used something directly from the movie Waterworld

philippertl's picture
656 pencils

Wooo, I am sooo afraid!

Disco Munky's picture
Disco Munky
3900 pencils

Would have made nice tv. A dark, deserted city, bathed in blue light, then out of a doorway swims a shark. Pull back, reveal......blah blah.

That said, it's not working here as well as it could. To far removed from the subject, that it creates distance for the veiwer, and when the message is supposed to urgent you'd think they'd try and pull the veiwer in...........that make sense?

But I don't care anymore. There's a bag of Maoam chewy sweets in the room and they are like crack.


Doin' it for the points

Steeef's picture
135 pencils

Whaaaaaa, flying sharks...

This darn global warming thing... look what it is doing to the evolution!

Beatboxer's picture
1519 pencils

Yeeeeeee, me like it.
Let us have a world at sea... I'll order some goggles right away!

A. J. SMITH's picture
2838 pencils

I like it, but there are a shiteload of these sinking world, world under sea etc.

For me I would have preffered it if it had looked more like it was under water, not just a couple of sharks stuck on a picture of a dreary city.

well who cares what I think, but 6/10 from ol tagnuts.

raverus's picture
1478 pencils

hahaha, stuent work

purplesimon's picture
475 pencils

"Nature is revolting"? Clunky copy there.

I'm still not convinced with these types of ads, using hyperbole to try and scare people into doing something about Global Warming. I think it deadens the senses, making people feel that nothing can be done about it and so they switch off. These ideas usually look like some kind of Hollywood disaster movie poster, which again is not a good thing in my book.

I have seen a recent online execution here:

I think it does the job a lot better even if you'll need broadband to view a tiny banner. That's my opinion.

Tron's picture
174 pencils

if i see another wwf ad, im gona empty the contents of my stomach onto the screen, then im gona track down the ppl that made it and kill em.

papirazzi's picture
30 pencils

i think WWF could have done better

:D smile for papirazzi :D

Juliana Uchoa's picture
Juliana Uchoa

kill the sharks!

shahid.h's picture
256 pencils

the sharks would have been first to die, or else, they are in worse condition than global warming!!!

Ordinary's picture
6 pencils

and what about the little turtles and plancton?

Blasfemia's picture


WaiSiong_Lee's picture
2 pencils

good idea but bad art direction

Guest's picture

hav u seen the TV-clip?! it's more than brilliant. it send shivers down my spine.

majx20's picture
58 pencils

is the world under water OR the sharks can fly...?

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