WWF: We Are One, Polar Bear

Arctic animals are in danger. Because they live in such remote places, we don’t think that their extinction will have any affect on us. Mankind has to realize we are in this together. We are one. Act now. Support WWF.

Advertising Agency: BBDO, Russia
Creative Directors: Luis Tauffer, Andres Vergara
Copywriters: Luis Tauffer, Andres Vergara
Art Directors: Andres Vergara, Luis Tauffer
Illustrator: Kentaro Nagai

November 2012