Agency Network: 
November 2008

Print advertisment created by Everest Brand Solutions, India for WWF, within the category: Public Interest, NGO.

Polluted river water kills as many people as a nuclear explosion.

Advertising Agency: Everest Brand Solutions, Gurgaon, India
National Creative Director: N Padmakumar
Creative Directors: Satish Kirodian
Art Directors: Satish Kirodian, Hasnain Waris
Visualizer: Mitesh Sajwan
Copywriter: Sumant Bhattacharya
Illustrators: Avinash Mahadik, Surender

Comments (32)

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snolet's picture
Activity Score 104

Nice. Effective. Good concept. But looks like a little bit...

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Giorgio Candiotti's picture
Giorgio Candiotti

may i be wrong, but isn´t the same concept? -->
in fact i prefer the unicef one

Sazarret's picture
Activity Score 130


Someguy's picture


sumsum's picture
Activity Score 615

totally totally. and besides the other one is far better executed's picture
Activity Score 1021

yes it is the same ,
still works very nice..
and works also..

Andrew Richardson's picture
Andrew Richardson

I'm not sold on the upside down copy(or is the cup supposed to be upside down?) but the concept is great.

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sneakyhands's picture
Activity Score 1857

sorry, just don't like it. mushroom clouds are a rinsed icon too.

Roger Daly's picture
Roger Daly
Activity Score 359


jai hind's picture
jai hind
Activity Score 356

sumant da, eta toh khoob takaatak aache

jai hind
art director

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Guest commenter

the upside down copy i guess plays on coz only after turning it upside down will the reader link it on with the nuclear mushroom.... nice concept.. seen before but well laid on..

Shivani Prasad's picture
Shivani Prasad

Nice work bro, i m proud of u buddy !!!!!!
Ofcourse i hv seen u work on it..........

geraldanith's picture
Activity Score 97

Nice, but the upside down copy makes it very A for apple

buzzetcie's picture
Activity Score 30
dew drops's picture
dew drops
Activity Score 90

nice concept but can somebody explain why copy is upside down?

Crisp One's picture
Crisp One
Activity Score 2005

so you see the mushroom cloud and the copy at the same time.

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Guest commenter

good. but it doesn't compare to shikoba

Ghajini's picture

Pretty neat if you ask me. Execution is nice.

mondo's picture
Activity Score 142

if you haven't recognised that it's done before, well ... i really like it!!
if it was your purpose to copy and nobody'll recognize ... hm uncool dudes!

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Guest commenter

nice work... good efforts by the visualizer...

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Guest commenter

shikoba is nice... good

ManchuChanchu's picture
Activity Score 701

hi sumo we'd done the same thing a couple of years ago from contract delhi for dabur glucose-extra energy

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Guest commenter

this isn't new

blueturtles's picture
Activity Score 239

unicef ad was a better execution. sorry.

whome's picture

thuis is 832.

publicis banda's picture
publicis banda

very same to a oriental insuarnace ad in india lst year where they showd a policy hangiung from tree to show insuarnace for kashmiri apples.

You guys are late than India.

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Guest commenter

Its not clear to me.Can you please explain your campaign?

Guest's picture

copy sucks. visual is nothing new.

Noee's picture
Activity Score 180

I don't really agree with the upside down copy. It doesn't add anything in my opinion.

May all your dreams come true.