WWF Vote Earth!: Ice Poster

Vote before it melts

We’ve created a poster entirely made of ice that was placed in a central spot of Lisbon. The poster warned of the consequences of the ice-cap melting, making people feel the urgency of putting an end to environmental disasters.

Advertising Agency: Ogilvy, Lisbon, Portugal
Creative Director: João Espírito Santo
Creative Supervisor: André Lacerda
Art Director: Hélder Ventura
Copywriter: João Guimarães
Published: December 2009

17 comments

xcreativity's picture
xcreativity
2374 pencils

Ideia excelente, parabens!

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oshe's picture
oshe
852 pencils

sorry. done. the idea it was exactly but whit bears and penguins

thedesignaddict's picture
thedesignaddict
5411 pencils

@oshe

Link please.

oshe's picture
oshe
852 pencils
El Barto's picture
El Barto
111 pencils

Does not matter if it was done in my opinion. This is about the message, not the vanity of the creative industry.

mikeelrapido's picture
mikeelrapido
1929 pencils

I agree, it's still good message with excelent execution.

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oshe's picture
oshe
852 pencils

Done = not good

Hibon's picture
Hibon
3734 pencils

Great idea, agree this is about message not creative vanity. If this was already done by Ogilvy in China this one il very well-thought-out.

Simple ideas are the best !

oshe's picture
oshe
852 pencils

aja. OK, so if some agency in the past did a great message, you can repeat it.

Hibon's picture
Hibon
3734 pencils

Yes... if it's the same agency network and for a public interest campaign only, why not ?

Simple ideas are the best !

oshe's picture
oshe
852 pencils

what are you saying? ok, its the same network, but the objetive and the brand its different. In China, the objetive it was the protection of polar bear. In this one, nothing says about polar bear, its about climate change.

Brand 1: CHINA - wwf-polarbear
Brand 2: PORTUGAL: VOTE EARTH

vagdz's picture
vagdz
257 pencils

Done. Why make anymore comments?

cruzialx's picture
cruzialx
194 pencils

done

silvi's picture
silvi
4172 pencils

TOO MANY IDEAS WITH ICE

WaZoo's picture
WaZoo
197 pencils

When has AOTW become a platform where duplicate idea's can become relevant again? Done is done like everybody that had any sense said before me. If you wanna earn credits by copying people (very un-creative, like here) DON"T ask the experts on AOTW for comments, post your stolen concept on a forum where people know nothing, relish in the thought that you and you're team are brilliant, this is not about politics, but about real creative thoughts! So leave us the f*ck alone and find your own e-hole!

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

Gimmick...

nAt0's picture
nAt0
9 pencils

i saw the same idea in cannes 2009 in the street . sorry guys!! was for copenaghe..etcetcetce

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