WWF: Turtle

No water, no life.

Advertising Agency: Contrapunto BBDO, Madrid, Spain
Chief Creative Officers: Carlos Jorge, Félix Del Valle
Copywriters: Carlos Jorge, Félix Del Valle
Art Directors: Raúl López, Aurora Hidalgo
Illustrator: Lucía Ares
Art Buyer: Javier Luján
Account Supervisor: Verónica Félez
Client Services Director: Paco Ribera


sukhdev's picture
148 pencils

no idea.. wht this ad is about!

monoliz's picture
1326 pencils

this is not ad

morse's picture
16993 pencils

I can't really connect the dots...

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

the_lizard_king's picture
1259 pencils

I guess its a water paint colour drawing... and since there is no water there are just rough strokes symbolising the animal. Not a bad thought i would say...

And then GOD said...
Let there be creativity!!!

certaintly's picture
4052 pencils

i didnt even see a turtle until i looked at the title

fernando aljaro's picture
fernando aljaro
750 pencils

Me gusta, pero me parece que hubiese sido mejor si el título fuera en positivo.

Fernando Aljaro / Creative Director JWT

kleenex's picture
38852 pencils

it is hard to make out the animal in a couple of ads.

CommandZ's picture
2498 pencils

I get the whole water color thing but these are marginal at best. Now HERE is a nice piece for Water IS life.

jackblack's picture
2328 pencils

I like the thought, but not the execution.

Mongoose's picture
4981 pencils

A client paid for this... seriously?

Make the logo Bigger and the black, Darker!

lzhlnrzn's picture
196 pencils

It's too vague in terms of the visual. Some takes a while longer to identify the animal in question. This would be similar to a case of finding shapes in the clouds, some would say they see a turtle others may say they see a mossy rock. But I wouldn't say it is completely bad.


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