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Turtle

Agency: 
Published/Aired: 
August 2013
Description: 

No water, no life.

Advertising Agency: Contrapunto BBDO, Madrid, Spain
Chief Creative Officers: Carlos Jorge, Félix Del Valle
Copywriters: Carlos Jorge, Félix Del Valle
Art Directors: Raúl López, Aurora Hidalgo
Illustrator: Lucía Ares
Art Buyer: Javier Luján
Account Supervisor: Verónica Félez
Client Services Director: Paco Ribera

Comments (11)

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Highest Rated

lzhlnrzn's picture
lzhlnrzn
Activity Score 196

It's too vague in terms of the visual. Some takes a while longer to identify the animal in question. This would be similar to a case of finding shapes in the clouds, some would say they see a turtle others may say they see a mossy rock. But I wouldn't say it is completely bad.

IZN

sukhdev's picture
sukhdev
Activity Score 148

no idea.. wht this ad is about!

monoliz's picture
monoliz
Activity Score 1304

this is not ad

morse's picture
morse
Activity Score 17364

I can't really connect the dots...

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

the_lizard_king's picture
the_lizard_king
Activity Score 1257

I guess its a water paint colour drawing... and since there is no water there are just rough strokes symbolising the animal. Not a bad thought i would say...

And then GOD said...
Let there be creativity!!!

certaintly's picture
certaintly
Activity Score 3994

i didnt even see a turtle until i looked at the title

fernando aljaro's picture
fernando aljaro
Activity Score 750

Me gusta, pero me parece que hubiese sido mejor si el título fuera en positivo.

Fernando Aljaro / Creative Director JWT

kleenex's picture
kleenex
Activity Score 43452

it is hard to make out the animal in a couple of ads.

CommandZ's picture
CommandZ
Activity Score 2498

I get the whole water color thing but these are marginal at best. Now HERE is a nice piece for Water IS life.
http://www.youtube.com/watch?v=XYf82F3CHYo&feature=youtu.be

jackblack's picture
jackblack
Activity Score 2350

I like the thought, but not the execution.

Mongoose's picture
Mongoose
Activity Score 4961

A client paid for this... seriously?

Make the logo Bigger and the black, Darker!

lzhlnrzn's picture
lzhlnrzn
Activity Score 196

It's too vague in terms of the visual. Some takes a while longer to identify the animal in question. This would be similar to a case of finding shapes in the clouds, some would say they see a turtle others may say they see a mossy rock. But I wouldn't say it is completely bad.

IZN

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