WWF: Turtle

No water, no life.

Advertising Agency: Contrapunto BBDO, Madrid, Spain
Chief Creative Officers: Carlos Jorge, Félix Del Valle
Copywriters: Carlos Jorge, Félix Del Valle
Art Directors: Raúl López, Aurora Hidalgo
Illustrator: Lucía Ares
Art Buyer: Javier Luján
Account Supervisor: Verónica Félez
Client Services Director: Paco Ribera

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11 comments

sukhdev's picture
sukhdev
148 pencils

no idea.. wht this ad is about!

monoliz's picture
monoliz
1326 pencils

this is not ad

morse's picture
morse
15028 pencils

I can't really connect the dots...

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

the_lizard_king's picture
the_lizard_king
1257 pencils

I guess its a water paint colour drawing... and since there is no water there are just rough strokes symbolising the animal. Not a bad thought i would say...

And then GOD said...
Let there be creativity!!!

certaintly's picture
certaintly
4060 pencils

i didnt even see a turtle until i looked at the title

fernando aljaro's picture
fernando aljaro
750 pencils

Me gusta, pero me parece que hubiese sido mejor si el título fuera en positivo.

Fernando Aljaro / Creative Director JWT

kleenex's picture
kleenex
25556 pencils

it is hard to make out the animal in a couple of ads.

CommandZ's picture
CommandZ
2472 pencils

I get the whole water color thing but these are marginal at best. Now HERE is a nice piece for Water IS life.
http://www.youtube.com/watch?v=XYf82F3CHYo&feature=youtu.be

jackblack's picture
jackblack
2230 pencils

I like the thought, but not the execution.

Mongoose's picture
Mongoose
4981 pencils

A client paid for this... seriously?

Make the logo Bigger and the black, Darker!

lzhlnrzn's picture
lzhlnrzn
187 pencils

It's too vague in terms of the visual. Some takes a while longer to identify the animal in question. This would be similar to a case of finding shapes in the clouds, some would say they see a turtle others may say they see a mossy rock. But I wouldn't say it is completely bad.

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