WWF: Turtle
The future is man made.
All 6 species of sea turtles found in Australian waters are threatened with extinction. What happens next is up to us. Even small changes to the way you live can help. Become a Futuremaker and help WWF create a better world for every living thing.
Advertising Agency: Leo Burnett, Sydney, Australia
Creative Director: Mark Collis
Art Director: Michael Spirkovski
Copywriter: Grant McAloon
Photographer: Andreas Smetana


6 comments
seems too cute for a serious issue.
is there anyone left who doesn't have a wwf ad in their book?
Nice idea
why wwf always sounds funny
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso
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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso
idea is good, 'man made'.
but the execution ?? not sure
nice idea
The concept is great.