WWF: Trees

When you leave the light on, you're not the only one who pays.

Advertising Agency: Ogilvy & Mather, Ukraine
Creative Director: Will Rust
Art Director: Taras Dzendrovskii
Copywriter: Sergey Kolos
Illustrator: Natasha Khranovska
Photographer: Goran Tacevski
Published: April 2009

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10 comments

TRICKY's picture
TRICKY
3923 pencils

the one with the polar bears is the best out of these three ads

"just commenting to gather points i love free drinks"

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture
Guest

Nice! But why is in one of the ads the logo in the middle!

hesham00's picture
hesham00
48 pencils

awesome

.............................................................
www.heshamsamir.com

Guest's picture
Guest

i like it.... but i don't know if it is, maybe, kind of forced.

For example: i know is easier and normal to find a wall sticker in stores about elephants but that the one with dead or dry trees..... i don't think so.

But i still thinking that the itention is very strong.

owsianka's picture
owsianka
103 pencils

Beautiful work!

funky_frogii's picture
funky_frogii
2538 pencils

other two are better...this one is forced.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

Guest's picture
Guest

i love two others. this one is too... hmm. how to say it... We're not an idiots. We understood.

Blair Semenoff's picture
Blair Semenoff
651 pencils

Great campaign!

louie_wang's picture
louie_wang
160 pencils

very nice!

capywriter's picture
capywriter
5513 pencils

a bit forced maybe, but looks nice and brings across the message

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