WWF: Tree

Advertising Agency: JWT Singapore
Executive Creative Directors: Ali Shabaz
Creative Director: Ali Shabaz
Copywriter: Pradeep D'souza
Account Manager: Peter Cheung, Group Account Director
Art Directors: Christiano Choo, Karen Muck
Production Manager: Neo Kian Heng

July, 2009


Guest's picture

Now that's really bold: Posting an idea that is supposed to be stolen from some juniors and STILL marking it as a JWT ad?

Where are the originators? Did you make any progress with your complaints?

Singularity's picture
202 pencils

I like this concept. it's very simple and thought-provoking.

- Jeff Greenhouse

– – – – – – – – –
President, Singularity Design | www.SingularityDesign.com | Blog.SingularityDesign.com | Is your brand getting the attention it deserves?

mrckais's picture
417 pencils

yeah, but it was done, it won cannes in 2007 and also 2008, so it is the copy of the copy,


slowrider's picture
648 pencils

mmh - now i understand why they switch the jury every year

one should not take life so seriously - as one will not come out of it alive.

Guest's picture

so i will copycat this for next years cannes - to be on the right side to win a lion - great

Guest's picture

Yes, it's a copied idea. Refer Ehibition section.

And this bloody copycat work has won a Gold in Cannes. This clearly shows the standards and integrity of Cannes.

Shame on them!

Guest's picture

OH oh ..busted!

Guest's picture

JWT Singapore..> SINGAPORE < = how typical. hahaha..busted..

Bob08's picture
749 pencils

Again and again.

Lecter Lecaros's picture
Lecter Lecaros
564 pencils

Amazing, this is my favorite lion.

Guest's picture

I think it's a great continuation of their tigers or guns theme. You get to choose which one wins. It puts the choice in our hands and shows us what's at stake. I reallly like it.

Jersey11's picture
36 pencils

Done. Its a copy of copy of copy.

Guest's picture

if you guys want to win awards come to Singapore. Too bad to people who arent so fortunate to win awards the easy way out. An award is an award no matter how you win it. TOO BAD guys!

Guest's picture

an award is an award no matter how you win it??? What an uncreative prick you must be.

Guest's picture

its not about awards, its about the impact you caused. awards will rot on your shelves but the awareness you raised will last forever.

tanvir hassan raju's picture
tanvir hassan raju
419 pencils



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