WWF: Tree
Forests for life.
Advertising Agency: Ogilvy & Mather, Bangkok, Thailand
Executive Creative Director/Creative Director: Wisit Lumsiricharoenchoke
Copywriters: Kulvadee Doksroy
Art Director: Gumpon Laksanajinda
Photographer: Anuchai Sricharunputong/Remix Studio
Producer: Paiboon Suwansangroj
Account Supervisors: Jiravara Virayavardhana, Phannika Vongsayan
Image Composer: Anuchai Sricharunputong/Remix Studio
Forests for life.
Advertising Agency: Ogilvy & Mather, Bangkok, Thailand
Executive Creative Director/Creative Director: Wisit Lumsiricharoenchoke
Copywriters: Kulvadee Doksroy
Art Director: Gumpon Laksanajinda
Photographer: Anuchai Sricharunputong/Remix Studio
Producer: Paiboon Suwansangroj
Account Supervisors: Jiravara Virayavardhana, Phannika Vongsayan
Image Composer: Anuchai Sricharunputong/Remix Studio
29 Comments
Haha, I love it. Does it really need a line though?
Great. As Alanis would say: Isn't it ironic, don't you think?
"I don't need to fight to prove I'm right"
yea, the line should just say, irony
Wow, that's a really powerful photo. It actually makes me feel angry. They don't deserve the shade that tree is providing. I really like this piece.
Jeff
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TopCreatives, the premier online community for creative pros.
Bravo!! really good work
Pretty cool.
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It's only an ad.
www.aaasmith.blogspot.com
Hey guys, I would like to do a WWF ad. Do you think it is obliged to own the acount at the agency?
Just do a scam one yourself for a laugh, post it up though, would be cool to see. ;-)
www.aaasmith.blogspot.com
What an incredibly powerful image. Excellent. It makes me wonder what the tree would be feeling if it was capable of emotion.
fatastic picture and situation.
how stupid, but they were bright enough to keep one!!
but to late.
It is so strong on its own but also works as a metaphor for the entire world. I can only agree: Great!
MAGNIFIQUE!!!
Oh boy! If this were not done already, it would still be a little weak.
C
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http://cc-portfolio.blogspot.com | http://www.selectiveamnesia.org | http://www.flickr.com/photos/ravages
Where was it done? you got a link?
www.aaasmith.blogspot.com
clever, cannes material
funny
one of the the most intelligent ngo ads i've seen in a while!
funny AND sad.
great job
Now THIS is more like it.
Compare what this is saying...how powerfully it says it...and how simply, directly and evocatively...
compared to that "faces" in the forest fiasco.
>>>> That's not an ad. THIS is an ad.
Simplicity, baby, simplicity is the key to creating great ads.
insight, appie, insight connects and persuades.
>>>> That's not an ad. THIS is an ad.
A good insight, leading to a message conveyed simply?
That could be THE formula for good ads.
www.aaasmith.blogspot.com
this is alot better than the faces campaign.
Amazingly perfect!
http:\\www.artissionary.blogspot.com
they really cut down a forest just to make this ad? what's happening to wwf?!
This is Awesome!
flawless!!!
That's the truth about human nature. Take advantage of something until the last drop is squeezed, until it stops beeing that something.
Great ad. Only that it succeeds on delivering the message to us, but it doesn't talk to the people who are actually destroying our forests.
I can imagine those guys saying "yeah that's true ha ha ha, but once we are finished, we go some place else".
I can't be without so many trees! it is evil to cut down so many!
brief: do a save the rainforest print, but dont need to literally or figuratively spell it out
ideation process: let's think of other ways to show how the rainforest benefits us, but don't just show the benefit, emphasise it further by contrasting it with something negative, and by the way, irony is good too if we can use it to show human folly, and alternatively make us angry and chuckle at ourselves, and voila!