WWF: The last 55

Advertising Agency: Ogilvy, New Zealand
Executive Creative Director: Angus Hennah
Creative Director: Anne Boothroyd
Creatives: Paul Kim, Jordan Dale, Hadleigh Sinclair, Jack Delmonte, Peter Wujkowski
Senior Art Director: Darren Wong Kam
Designer: Manuel Payan
Typographer: Manuel Payan

7 comments

sacrilegend's picture
sacrilegend
2417 pencils

It's a passable ad, but WWF has done some tremendous stuff in the past. This is no time to slack.

damnson's picture
damnson
9558 pencils

Wasted opportunity.

An axe murderer of ads.

LeeAnderson's picture
LeeAnderson
166 pencils

Not bad

hmias's picture
hmias
112 pencils

the first portion of the body copy is unnecessary.

kleenex's picture
kleenex
34556 pencils

seen better for this company.

Jaytesh's picture
Jaytesh
122 pencils

Gets the point across with no fuss. Brilliant!

Today's world runs on the bread and butter of a copywriter, "Short is sweet".
Woohoot!

CopyCata's picture
CopyCata
48 pencils

Excellent copy.

Advertising is like football: everyone is an expert and everyone loves kicking it in the balls!

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