WWF: Switch

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Art Director: Prabashan G Pather
Copywriter: Wendy Moorcroft
Photographer: Justin Patrick
Published: February 2008


rush5555's picture
4 pencils

that's pretty cool

seekyu's picture
18 pencils

if they can make the smoke disappear when the light switch off that will be wonderful,

mishkaa's picture
296 pencils

this is an ambient i guess then why is it mentioned as "print" here???? forced idea in my opinion....

Wordnerd's picture
6658 pencils

good and simple idea!

purple tree's picture
purple tree
38 pencils

uhmmm... so? it still doesnt make me turn off the light...

frenchdriver's picture
24 pencils

Want some of those stickers

fersvax's picture
1239 pencils

zzzzzzzzz. Lame, not relevant and forced.


Mr. Phill's picture
Mr. Phill
131 pencils

Great Media ad! Congrats!

getconnected2001's picture
987 pencils


thirty6chambers's picture
1464 pencils

are you people crazy? this does NOTHING. there's NOTHING creative about it. you might as well just print that picture and message on another sheet of paper and tape it next to the light switch. ridiculous.

McBain5000's picture
115 pencils

yeah... hater

fractalrene's picture
1504 pencils


McBain5000's picture
115 pencils

Simple and effective. Top marks. Creativity is great, but the real art is turning that creativity into something effective.

Slashweasel's picture
104 pencils

ok. Let me get this straight. Hotels actually let you into their hotel rooms, as non-guests, to stick badly photoshopped stickers over their lightswitches. Wow. Clearly they felt this must have added to the ambience and decor. How many hotels? How many rooms? Did donations to WWF increase by like 4573853% after you pasted your stickers on the switches?


idt's picture
44 pencils

uhm, sarcastic smart bugger, give a think about this.

Agency approaches hotel.
Gives proposal using WWF stickers.
Benefit to hotel: guests will be inclined to turn off lights, saving cost for hotel.
Hotel approves.
Hotel benefits, and so does WWF and so does the Agency.

Think a bit before you post.

Slashweasel's picture
104 pencils

That's right. If you believe hard enough, maybe this idea will stop being scam.

idt's picture
44 pencils

that's the last bullet you have? Scam?

It's bad enough you got the idea wrong, and didn't think through it. But now you shift the entire focus of your first post by calling it 'scam'? pathetic.

Slashweasel's picture
104 pencils

Wow, you're getting pretty emotional over a piece of work that isn't yours. Or is it?

december's picture
93 pencils

The only problem I have with this is that the interaction is limited to, "I see a picture when I turn the light on and off." I've seen these in my schools since high school. Granted the picture here is more poignant, but I have to believe that I'm a normal apathetic person, and this would not convince me to turn the light off any more than usual. Yes the idea works, but increase the depth and interaction felt by the user, such as something with the image disappearing or appearing as the lighting changes.

bhangbhang's picture
44 pencils

It's not pretty... but it's effective!

Luis Maram's picture
Luis Maram
252 pencils

Now I know what Homero Simpson feels jajaja

abrauf's picture
72 pencils


ankitadv's picture
826 pencils


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