WWF Sweden: Fish
For a living Baltic Sea.
Help us turn things around. Donate €5 by texting WWF to 72 900
Advertising Agency: Farfar, Sweden
Creative Director: Jon Dranger
Art Director: Tomas Jonsson
Copywriter: Carl Fredrik Jannerfeldt
Account Director: Lina Gooch
Account manager: Adrian Nilsson
Published: January 2008
16 Comments
The donating system via sms is good, easy and swift, didn't see it that way before, but I don't like this ad, you don't see any endangerment in the species, it's like a page from a fish encyclopia.
http://jackmancer.com/
http://twitter.com/jackmancer/
I think the endangerment of the species message comes from them being upside down, fish seem to float upside down when they're dead :)
www.creativeduck.blogspot.com
ah of course, didn't think of that. maybe it's me knowing to little bout fish or maybe it's not clear ;p but yeh ur right heh.
http://jackmancer.com/
http://twitter.com/jackmancer/
Ya they flip upside down when they're dead and I like the sms donating too.
http://www.truactionflix.com
sorry. done for raid.
This is crap, period.
No, it isn't.
Your comment is, unless you explain why you think this ad is crap.
I like it
done twice. At least. For Surfrider Foundation first, a few years ago.
Funny how most of the guest commentators on this site are always the biggest bastards. Very simple idea. Great execution.
I hate being from teh done crwod. I really do:
http://adsoftheworld.com/media/print/surfrider_foundation_fish
simply said. nice.
Not a terrible idea. But I love how it takes seven photos to show that you need to turn it upside down.
Been done before? No problem if the idea pushes through.
que sera sera
I like it. Very clever.
This one is really really good.