If you see an animal, you’re missing something. WWF.
Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Alessandro Stenco
Copywriter: Gabriele Caeti
Photographer: Maartje Jaquet
Published: December 2010
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13 Comments
good campaigning!!
Himanshu Prabhakar
Sorry, doesnt look like a snake at all.. But the whole campaign is brilliant. Especially the owl and the shark. Cheers!
If it doesn't look like a snake, how'd you know it was a snake!? :-P
(ok, bring me 'the title' answer)
http://twitter.com/royschellekens
Hate advertising? Make better ads.
THAT my friend was a no-brainer. I like the pics in this campaign but the message is sooo unclear, perhaps lost in translation?
it looks more like a parrot to me
Come again?
it looks more like a parrot to me
Come again?
it looks more like a parrot to me
Thanks uili
I thought its a different species of hen :P
http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!
Absolutely, the left hand corner claims that it is a snake
So the brilliant photographer of this campaign is 'missing something'? Le Petit Prince is missing something when he sees an elephant eating a snake in a hat? Sorry, I'm going far, but nature needs creativity and not a stupid campaign like this.
If you find nice pictures on the internet and want to put a logo on it, just do it right!