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Snake

Agency: 
Published/Aired: 
December 2010
Description: 

If you see an animal, you’re missing something. WWF.

Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Alessandro Stenco
Copywriter: Gabriele Caeti
Photographer: Maartje Jaquet

Comments (13)

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Highest Rated

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Thanks uili

himanshu prabhakar's picture
himanshu prabhakar
Activity Score 471

good campaigning!!

Himanshu Prabhakar

Sdb's picture
Sdb
Activity Score 1362

Sorry, doesnt look like a snake at all.. But the whole campaign is brilliant. Especially the owl and the shark. Cheers!

royschellekens's picture
royschellekens
Activity Score 390

If it doesn't look like a snake, how'd you know it was a snake!? :-P

(ok, bring me 'the title' answer)

http://twitter.com/royschellekens

Hate advertising? Make better ads.

LeeHarvey's picture
LeeHarvey
Activity Score 3045

THAT my friend was a no-brainer. I like the pics in this campaign but the message is sooo unclear, perhaps lost in translation?

Cutarica's picture
Cutarica
Activity Score 3451

it looks more like a parrot to me

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Come again?

Cutarica's picture
Cutarica
Activity Score 3451

it looks more like a parrot to me

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Come again?

Cutarica's picture
Cutarica
Activity Score 3451

it looks more like a parrot to me

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Thanks uili

JCSaiKrishna's picture
JCSaiKrishna
Activity Score 725

I thought its a different species of hen :P

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

Sdb's picture
Sdb
Activity Score 1362

Absolutely, the left hand corner claims that it is a snake

Martijn's picture
Martijn
Activity Score 1888

So the brilliant photographer of this campaign is 'missing something'? Le Petit Prince is missing something when he sees an elephant eating a snake in a hat? Sorry, I'm going far, but nature needs creativity and not a stupid campaign like this.

If you find nice pictures on the internet and want to put a logo on it, just do it right!

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