WWF: Snake

If you see an animal, you’re missing something. WWF.

Advertising Agency: Y&R, Milan, Italy
Executive Creative Director: Vicky Gitto
Art Director: Alessandro Stenco
Copywriter: Gabriele Caeti
Photographer: Maartje Jaquet
Published: December 2010

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13 comments

himanshu prabhakar's picture
himanshu prabhakar
473 pencils

good campaigning!!

Himanshu Prabhakar

Sdb's picture
Sdb
1364 pencils

Sorry, doesnt look like a snake at all.. But the whole campaign is brilliant. Especially the owl and the shark. Cheers!

royschellekens's picture
royschellekens
390 pencils

If it doesn't look like a snake, how'd you know it was a snake!? :-P

(ok, bring me 'the title' answer)

http://twitter.com/royschellekens

Hate advertising? Make better ads.

LeeHarvey's picture
LeeHarvey
3045 pencils

THAT my friend was a no-brainer. I like the pics in this campaign but the message is sooo unclear, perhaps lost in translation?

Cutarica's picture
Cutarica
3342 pencils

it looks more like a parrot to me

LeeHarvey's picture
LeeHarvey
3045 pencils

Come again?

Cutarica's picture
Cutarica
3342 pencils

it looks more like a parrot to me

LeeHarvey's picture
LeeHarvey
3045 pencils

Come again?

Cutarica's picture
Cutarica
3342 pencils

it looks more like a parrot to me

LeeHarvey's picture
LeeHarvey
3045 pencils

Thanks uili

JCSaiKrishna's picture
JCSaiKrishna
731 pencils

I thought its a different species of hen :P

http://twitter.com/JCSaiKrishna
I'm excited to know my mistakes!

Sdb's picture
Sdb
1364 pencils

Absolutely, the left hand corner claims that it is a snake

Martijn's picture
Martijn
1900 pencils

So the brilliant photographer of this campaign is 'missing something'? Le Petit Prince is missing something when he sees an elephant eating a snake in a hat? Sorry, I'm going far, but nature needs creativity and not a stupid campaign like this.

If you find nice pictures on the internet and want to put a logo on it, just do it right!

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