WWF: Snake

Exploiting the ecosystem also threatens human lives.
For a living planet. wwf.org

Advertising Agency: DDB&CO., Istanbul, Turkey
Creative Director: Karpat Polat
Art Director: Ali Bati
Copywriter: Gokhan Akca
Account Supervisor: Asli Haymana

24 comments

ivan's picture
ivan

Ivan Raszl, admin of AotW

morse's picture
morse
16530 pencils

The whole campaign is great.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

New Nice and Fun's picture
New Nice and Fun
377 pencils

Fantastic idea!

thedesignaddict's picture
thedesignaddict
5415 pencils

Very, very good.

Shawali's picture
Shawali
8433 pencils

Great campaign indeed. But for this one, we should be able to see the snake's track on the sand.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

Roger Keynes's picture
Roger Keynes
5498 pencils

Sorry. I love simple ideas but this feels kinda obvious and overstated.

The Jobless Writer
Will Think for Salary

Hiperion's picture
Hiperion
3138 pencils

A little bored...

Guest's picture
Guest

If only you were as good at writing in english as you are at never liking anything!

Guest's picture
Guest

I like it very much, i wonder if it could be done with just one immage...

Billoughsby's picture
Billoughsby
5091 pencils

Good point. I was thinking about that too. The campaign is for a good cause, and nice, but not next level.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

CuriousPencil's picture
CuriousPencil
4227 pencils

Not without labouring the copy into an explanatory sentence no, I don't think so. "More frightening than the real thing before it went extinct" doesn't have the same punch. "Dangerous and extinct" might be a nice tangent but I think this 'before/after' treatment is absolutely right.

talkingisfree's picture
talkingisfree
2629 pencils

tHE THOUGHT BEHIND IS PERFECT AND SIMPLE AND SMART. THE CAMPAIGN ITSELF SEEMS A LITTLE BIT BORING TO ME...

mosho's picture
mosho
298 pencils

excellent!

Marlus Lau's picture
Marlus Lau
1808 pencils

Very good!

elyoshiro's picture
elyoshiro
546 pencils

Great

Cheerriiee's picture
Cheerriiee
952 pencils

Loud and Clear !

Guest's picture
Guest

좋네!

Guest's picture
Guest

NICE

Guest's picture
Guest

sweet

Dzsoi's picture
Dzsoi
6363 pencils

I think it would be more important to reason WHY is it more terrifying than just stating the fact heard by all of us many times before. I mean, not in a long bodycopy but on concept level. The ad is good for a bad strategy imho.

Sdb's picture
Sdb
1364 pencils

Simplicity at its best.. The photography is also brilliant.

ecekiltac's picture
ecekiltac
3 pencils

amazing..

mediaturge's picture
mediaturge
141 pencils

I like the idea! Simple and clear!

taffy naley's picture
taffy naley
4 pencils

great work

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