Exploiting the ecosystem also threatens human lives.
For a living planet. wwf.org
Advertising Agency: DDB&CO., Istanbul, Turkey
Creative Director: Karpat Polat
Art Director: Ali Bati
Copywriter: Gokhan Akca
Account Supervisor: Asli Haymana
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24 Comments
The other two ads from the same campaign:
http://adsoftheworld.com/media/print/wwf_shark_0
http://adsoftheworld.com/media/print/wwf_bird_0
The whole campaign is great.
What hath God wrought
Fantastic idea!
http://newniceandfun.tumblr.com
Very, very good.
Great campaign indeed. But for this one, we should be able to see the snake's track on the sand.
Sorry. I love simple ideas but this feels kinda obvious and overstated.
Will Think for Salary
A little bored...
If only you were as good at writing in english as you are at never liking anything!
I like it very much, i wonder if it could be done with just one immage...
Good point. I was thinking about that too. The campaign is for a good cause, and nice, but not next level.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Not without labouring the copy into an explanatory sentence no, I don't think so. "More frightening than the real thing before it went extinct" doesn't have the same punch. "Dangerous and extinct" might be a nice tangent but I think this 'before/after' treatment is absolutely right.
tHE THOUGHT BEHIND IS PERFECT AND SIMPLE AND SMART. THE CAMPAIGN ITSELF SEEMS A LITTLE BIT BORING TO ME...
excellent!
www.it-evo.com
Very good!
Great
Yoshiro
Loud and Clear !
좋네!
NICE
sweet
I think it would be more important to reason WHY is it more terrifying than just stating the fact heard by all of us many times before. I mean, not in a long bodycopy but on concept level. The ad is good for a bad strategy imho.
Simplicity at its best.. The photography is also brilliant.
amazing..
I like the idea! Simple and clear!
great work