For Nature, small animals are as important as the big ones.
This ad celebrates the "Insects and small animals day" in the WWF Oasis.
Agency: Saatchi & Saatchi, Roma, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art Director: Alexandra Todero
Copywriter: Alessandra Romani
Published: February 2007
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Comments
It is terribly forced. Nonetheless, it conveys the urgency of WWF's mission. An urgency to run to the pet store and buy 40 of these adorable miniature pandas (or adopt one at a zoo if this fictional breed is nearing extinction).
Why should this be forced? It tells a truth. This is a lovely and powerful ad. Thumbs up for me!
whoever suggested that small animals were less important?
looks to me like the "strategy" came a long time after the visual.
i definitely want a mini panda. i hope that's what they're selling with this ad.
Do they come with a keychain ring. I want one too!
looks like a new breed of mini panda. the message is not clear. by the way, real pandas live near bamboos which they eat.
That's the best stuff I've seen from Italy. But not good enough for Cannes.
I enjoy it. It makes me work a little, and I like that.
very nice visual !
except the mini pandas, looks weird to me.
but for the first impression, what counts, nice look.
What does this mean ?! "small animals are as important as big ones" ? yes and so ?!! I understand this is a very cute and funny concept, but what on earth is the purpose?
they want your monney........
like 99,9% of all ads...
like 100% of the announcers
"What it is. What it was."
I like it.
what does this script type do there in the upper right corner
it adds nothing, otherwise a halfway-executed idea
cheers
I kind of see what this ad is trying to promote... what they're saying is that there are numerous smaller animals currently on the endangered list.
As of the use of the miniature pandas, you might need a use of good eyes to spot them. Anyways, the thought of miniature pandas makes it even adorable.
You guys better put more intersting things.You should put a panda by its self.you stupid ass shit.
You are so stupid,you know that right.put a panda by its self ,but it has to be a mini one ok you get it(understand) right.stupid ass head.
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