WWF: Small Pandas

For Nature, small animals are as important as the big ones.

This ad celebrates the "Insects and small animals day" in the WWF Oasis.

Agency: Saatchi & Saatchi, Roma, Italy
Creative Directors: Luca Albanese, Francesco Taddeucci
Art Director: Alexandra Todero
Copywriter: Alessandra Romani
Published: February 2007

18 comments

levilevi's picture
levilevi
58 pencils

It is terribly forced. Nonetheless, it conveys the urgency of WWF's mission. An urgency to run to the pet store and buy 40 of these adorable miniature pandas (or adopt one at a zoo if this fictional breed is nearing extinction).

Saltsea's picture
Saltsea
321 pencils

Why should this be forced? It tells a truth. This is a lovely and powerful ad. Thumbs up for me!

kre8's picture
kre8
989 pencils

whoever suggested that small animals were less important?
looks to me like the "strategy" came a long time after the visual.

wgeddes's picture
wgeddes
298 pencils

i definitely want a mini panda. i hope that's what they're selling with this ad.

ivan's picture
ivan

Do they come with a keychain ring. I want one too!

Ivan Raszl, admin of AotW

mrtalented's picture
mrtalented
2175 pencils

looks like a new breed of mini panda. the message is not clear. by the way, real pandas live near bamboos which they eat.

lsadunb's picture
lsadunb
575 pencils

That's the best stuff I've seen from Italy. But not good enough for Cannes.

Mr Hughes's picture
Mr Hughes
386 pencils

I enjoy it. It makes me work a little, and I like that.

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

very nice visual !
except the mini pandas, looks weird to me.
but for the first impression, what counts, nice look.

Stigset's picture
Stigset
1456 pencils

What does this mean ?! "small animals are as important as big ones" ? yes and so ?!! I understand this is a very cute and funny concept, but what on earth is the purpose?

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

they want your monney........

Stigset's picture
Stigset
1456 pencils

like 99,9% of all ads...

Seixas's picture
Seixas
95 pencils

like 100% of the announcers

Have Heart's picture
Have Heart
922 pencils

I like it.

ripster's picture
ripster
152 pencils

what does this script type do there in the upper right corner

it adds nothing, otherwise a halfway-executed idea

cheers

[not interested]'s picture
[not interested]

I kind of see what this ad is trying to promote... what they're saying is that there are numerous smaller animals currently on the endangered list.

As of the use of the miniature pandas, you might need a use of good eyes to spot them. Anyways, the thought of miniature pandas makes it even adorable.

Guest commenter's picture
Guest commenter

You guys better put more intersting things.You should put a panda by its self.you stupid ass shit.

Guest commenter's picture
Guest commenter

You are so stupid,you know that right.put a panda by its self ,but it has to be a mini one ok you get it(understand) right.stupid ass head.

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