WWF Singapore: Enter the World of Sustainable Seafood, Sharkfin

When you eat a bowl of shark fin soup, you consume only 40 grams of the fish.

How will you ever swallow the remaining 400 kilos of discarded shark?

Advertising Agency: Ogilvy & Mather Singapore

Executive Creative Director: Robert Gaxiola,

Creative Director: Eric Yeo

Copywriter: Robert Gaxiola

Art director: Eric Yeo

Planners: Huiwen Tow, Tania Chan

Account servicing: Dan Gibson, June Foo

Art buyer: Iskandar Abdul Kader

Photography: Edmond Ho

Food styling: Anderson Ho

Production company: Jambu Studio

Post-production & DI: Kriz Chiu