WWF Singapore: Enter the World of Sustainable Seafood, Sharkfin
When you eat a bowl of shark fin soup, you consume only 40 grams of the fish.
How will you ever swallow the remaining 400 kilos of discarded shark?
Advertising Agency: Ogilvy & Mather Singapore
Executive Creative Director: Robert Gaxiola,
Creative Director: Eric Yeo
Copywriter: Robert Gaxiola
Art director: Eric Yeo
Planners: Huiwen Tow, Tania Chan
Account servicing: Dan Gibson, June Foo
Art buyer: Iskandar Abdul Kader
Photography: Edmond Ho
Food styling: Anderson Ho
Production company: Jambu Studio
Post-production & DI: Kriz Chiu
10 comments
cuando comés un asado no cortás tu porción de vaca y tirás el resto... no digo que esté bien desayunar tiburón, pero la campaña está mal enfocada
Doesn't look appetizing to me. And that's an awful lot of copy.
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The top left paragraph could easily go without the ad losing any meaning.
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I'm either/or on this. Which is to say, pick the copy chunk you want, the left-hand one or the center one, and go with it. Having the two throws the ad out of balance.
In terms of content and message, this is an important ad, don't get me wrong. But it smells of classic client back-peddling and second-guessing, the crippling effect of committee-think and wanting to have it both ways.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
yummy :-P
The World Wrestling Federation now does soup?
I'm in! ;o)
is there a reason why the shark is upside down?
@ guest...cause its dead..duh ! thats what big fish and small fish do when they die...get upside down...
its lunch time right now and i'm starving.. could you pass the soup please??
Hmmmm... not good. And I'm talking about the concept, not the food.