WWF Singapore: Enter the World of Sustainable Seafood, Sharkfin
When you eat a bowl of shark fin soup, you consume only 40 grams of the fish.
How will you ever swallow the remaining 400 kilos of discarded shark?
Advertising Agency: Ogilvy & Mather Singapore
Executive Creative Director: Robert Gaxiola,
Creative Director: Eric Yeo
Copywriter: Robert Gaxiola
Art director: Eric Yeo
Planners: Huiwen Tow, Tania Chan
Account servicing: Dan Gibson, June Foo
Art buyer: Iskandar Abdul Kader
Photography: Edmond Ho
Food styling: Anderson Ho
Production company: Jambu Studio
Post-production & DI: Kriz Chiu