WWF: Shark Tattoo

Set harm, get harm.

Advertising Agency: Dentsu, Shanghai, China
Creative Director: Jianyong Zhu
Art Director: Jianyong Zhu Yan'gang Wang
Designers: Yan'gang Wang
Copywriter: Lili Su
Published: June 2009


john.lighttern's picture
216 pencils

What? If I get a tattoo I´m hurting animals?

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

geez, Hegarty on Twitter and all of the sudden groupies pop up everywhere.

ivan's picture

I know. I hate such spam.

Ivan Raszl, admin of AotW

vin90's picture
2 pencils

I think it means, the harm we do to animals is in fact the harm to ourselves. the scar on animals can also affect us human beings.

Rare View's picture
Rare View
30 pencils

i don't get it.

Guest's picture

I like it . Nice :D

Guest's picture

We probably need a translation of the Chinese to get the intended meaning of the ad...

wangyu01983's picture
8 pencils

Oh yes! very good!

shaun1800's picture
293 pencils

These look cool, but the line isn't great and I don't think the message is clear.

Migzter13's picture
973 pencils

Simple. Nice tatoo btw.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Guest's picture

no,bad,ha ha

himanshu prabhakar's picture
himanshu prabhakar
471 pencils

You r already fucked precious animals use as a Tatoo.

Himanshu Prabhakar

cryingmouse's picture
49 pencils

I am from china.

And the words in the picture means that : we live in peace, then we can live forever

Guest's picture

no. not good.

Guest's picture


Guest's picture

The Chinese headline says something like "Be Harmonious, then we can live all together", the other tag line says all live together in the earth, we all rely on each other.
I think this ads is trying to say "in the universe everything are united, if we don't follow the order and hurt animals it will break the unity and hurt ourselves eventually."
By the way, In Chinese culture. A tattoo is quite meaningful, it shows your belief.

pneuburg's picture
251 pencils

Every time we hurt or destroy nature and our environment we hurt ourselves.


Guest's picture

I don't read Chinese but at first glance, it gave me the hurt nature, hurt yourself thought.

Dzsoi's picture
6312 pencils

Yeah, I guess it's a 'Hurt and get hurted.' message. Creative - but to me - for it's own sake. I mean tattoo is so far away from the issue, it's just too symbolic and twisty to be able to punch me in the face.

Guest's picture

like it!!!!

Guest's picture

wow this is great

velle's picture
1550 pencils

i just have to say it again: the imagery is powerful, beautiful.

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