WWF: Shark

Exploiting the ecosystem also threatens human lives.
For a living planet. wwf.org

Advertising Agency: DDB&CO., Istanbul, Turkey
Creative Director: Karpat Polat
Art Director: Ali Bati
Copywriter: Gokhan Akca
Account Supervisor: Asli Haymana

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110 comments

Critic's picture
Critic
271 pencils

Very nice.

pez's picture
pez
1730 pencils

nice, really nice

Guest's picture
Guest

Simple. Effective. Nice.

MJStinson77's picture
MJStinson77
601 pencils

Clever. Simple. Nice.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Guest's picture
Guest

nice

Guest's picture
Guest

I would say "nice" but I think everyone else beat me to it.. So instead I'll say it's brilliant!

jamesrothenburg's picture
jamesrothenburg
554 pencils

Also Awesome.

Guest's picture
Guest

Honestly, I hate sharks. They are the worst animals in the world, I am convinced. There is nothing more terrifying being attacked by a shark while you splash around in your floaties, helpless. It's sure sad that animals are becoming extinct, but sharks are really nothing more than human eating monsters. This ad doesn't respect the feelings of those who have been eaten by sharks, or the feelings of people who just hate them, like I do. Maybe put a picture of a bear or something, at least you can get away from those.

Guest's picture
Guest

Wow, how many people do you know that have actually been attacked by sharks/killed by sharks? You're an incredibly ignorant individual that doesn't deserve to be allowed to comment on here, and even if it was a "joke", it was tasteless in any aspect. Go get eaten by sharks.

Guest's picture
Guest

Need I comment on the stupidity of you calling him ignorant and then wishing death upon him? Even if it was a "Joke", it was tasteless in any aspect. Go witness your entire family slowly dying of cancer before you hang yourself.

Guest's picture
Guest

Wow, dude "go witness your entire family dying slowly of cancer before you hang yourself"? I'm not even sure I need to comment on this because it's so obviously horrible, I hope you feel bad about yourself for saying this...

Guest's picture
Guest

I don't even need to comment on any of these comments, but you're all shark bait to me!

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Guest

Maybe a little overboard

Guest's picture
Guest

my mom was... asshole!

Guest's picture
Guest

Sharks don't eat humans.

If they did, it's because they didn't know you were human.

Why is a bear any better? You're more likely to be eaten by a bear than a shark.

Sharks are beautiful creatures.

Guest's picture
Guest

"but sharks are really nothing more than human eating monsters" This has got to be one of the most naive things I have ever heard. Humans are responsible for the deaths of over 100,000,000 sharks a year and do eat them - sharks kills on average 12 humans per year, none of them eaten, human deaths are normally bitten by mistake and not targeted by the sharks.

Sharks are the ocean's apex predators, keeping eco-systems in balance - we are more reliant on them than they are on us.

Before posting ignorant statements about how much you hate sharks and that they are human eating monsters - do some research!

Guest's picture
Guest

you obviously know nothing and are typing based exclusively off emotions since only an average of 50-70 people worldwide get attacked by sharks and under ten die from it. They also play a enormous role/niche in the marine ecosystem which is being undermined by destructive, corporate human actions.

Guest's picture
Guest

a shark shot my mother and raped my father. I think they are the spawn of Santa. Shark genieside!!!

Guest's picture
Guest

If you're so afraid of sharks don't go in the water...

Guest's picture
Guest

Wow ignorance. lol.

Guest's picture
Guest

lol. joke much??

Guest's picture
Guest

HAAAHAAHAHAHAHAHAHAHHAHAHAHAHHA!!!!
"This ad doesn't respect the feelings of those who have been eaten by sharks"
Sure, the people who were completely eaten by sharks will get sad if they see this ad!!
HAAAHAHAHAHA xD

Guest's picture
Guest

You do realize that more people die every year by wild pigs than they do by sharks. You really are ignorant, seeing as you are willing to care for any other animal except sharks.

Guest's picture
Guest

more people die from toasters each year than sharks

Guest's picture
Guest

I hate animal activists.

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Guest

I hate stupid people.
'' animal activist '' because they know things that you don't ?
Go outside and get a life!

Guest's picture
Guest

i hate electronics

Guest's picture
Guest

you know nothing about biology

Guest's picture
Guest

humans also eat helpless animals and thats what sharks do, they eat stuff.

Guest's picture
Guest

Actually, skippy, sharks attack people less than dogs do. Less than donkeys. Less than toilet seats.
The only reason they bite is because you're swimmin around in their home. If some strange creatur was walking around in your house, I'm 100% sure you would want it the fuck out of there.
If you look at the facts, sharks don't kil humans anywhere near as often as most animals.
In face, there is a public beach in africa where great white sharks are extremely common swimming with the people, but no attacks have ever been recorded. The sharks know the humans as non-threatening creatures, so they leave them alone. We however, see an animal with teeth, freak the fuck out, and decide to kill all of them. Mm, we're smart.

Guest's picture
Guest

but how does that respect the feelings of people that have been attacked or eaten by bears? Bear attacks happen more frequently than shark attacks. The concept of being killed by a shark is only frightening because you might be inept at swimming. Really, anything that can kill you is something you should stay away from, because neither a shark nor a bear will harm you unprovoked. It's because they have a case of the noms.

Guest's picture
Guest

You watched Jaws one to many times

Guest's picture
Guest

More people are attacked and killed by bears than by sharks each years.
More sharks are killed by humans than humans by sharks.
So many stupid humans like you talk about things they don't know anything about. Shut up and try to get some information before opening your stupid mouth.
This ad is brilliant !

Guest's picture
Guest

Did you know that Sharks kill fewer than 4 humans on average each year, while humans kill about 100 million sharks annually. That you're more likely to be killed by a lightning strike, bee sting, falling coconut or falling vending machine than a shark bite? And that's just the number of sharks we kill per year. You don't even want to know the figure for animals in general. But yes by all means just because you "hate" sharks and they are the "worst" animals and they are "human eating monsters" who cares if they become exstinct? Please get informed before making such ignorant comments.

Guest's picture
Guest

Genius...

Guest's picture
Guest

go watch this movie you ignorant *ss hol*...
http://www.youtube.com/watch?v=Vog3z1NsMYU

Guest's picture
Guest

You, my friend, are an idiot. Ignorant of the facts. yes, the idea of a shark attack is scary, but highly unrealistic. The truth is, you are more likly to be killed by a falling coconut. Human eating monsters? really? Sharkes fill a valuble nitch in the oceans eco-system and food chain. And humans are the last thing on their mind when it comes to a food sourse. And if knew anything about shark attacks you would know that most are accidental and only consist of a single "test" bite.

Guest's picture
Guest

actually more people die in bear attacks than shark attacks. and sharks are not mean they just mistake you for a nother animal like a dolphin or a sea turtle.

Guest's picture
Guest

Well when you enter the sharks domain you are no longer at the top of the food chain. The shark is not a human eating monster, its a animal simply trying to survive like us. We have put ourselves above all over animals simply because we think far to highly of ourselves.

Guest's picture
Guest

honestly i hate people like you that bash on sharks. im from hawaii and from what it seems like i know a lot more about sharks than youll ever know. i have had friends that have been attacked by sharks and i still dont hate them. that is because sharks do not purposefully attack humans. sharks have very poor eye sight and when they see you splashing around in your gay ass floaties in there mind they see a nice fat plump seal splashing around in the water. when they attack they open there jaws and close there eyes. this is to protect there eyes. sharks actually hate the taste of humans and once they bite into a human they immediately turn around and leave the human alone. somethin like 90+% of shark attack victims live after they get bit. and also they are more than just ""human eating monsters" they eat the dead corpses in the sea and without sharks, our ocean would be full of dead whales and other sea life. and also sharks dont jus attack people on sight. my dad runs a swim race and there have been many occasions where sharks have come inches within swimmers without taking a bite. and id rather swim in a pool of sharks than be in a room full of bears. because believe it or not bears do attack humans and kill them, waay more than sharks. bears will attack if you come to close to them or there cubs, and if a bear comes after you theres no hope. he will keep attacking untill the threat is gone. and you would be that threat and the only way youd be gone is if you were a lifeless corpse. a shark will stop attacking after one bite.

Guest's picture
Guest

trollolololo

Guest's picture
Guest

I love you.

Guest's picture
Guest

. you sir or madam are an idiot

laurenthomas's picture
laurenthomas
4 pencils

this... make no sense. If you hate sharks for killing humans, then by default you also hate humans.. The number of deaths by shark pales in comparison to death by human. Sharks kill becasue of instinct. People kill because they want to. Just because you hate something, doesn't justify its extinction, and if you think so, - i hope you go extinct.

Guest's picture
Guest

amazing, gets to the point

Guest's picture
Guest

you sure are a loser above

Guest's picture
Guest

I know, now if I say nice I'd be like everyone else so I'll say marvelous!!!

Guest's picture
Guest

ha sick

Guest's picture
Guest

Perfect.
How can they argue with that?

Guest's picture
Guest

I like it!

funky_frogii's picture
funky_frogii
2538 pencils

this one is the best.

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

thedesignaddict's picture
thedesignaddict
5372 pencils

Really nice and simple.

Guest's picture
Guest

better than the ad is the humourless people flaming the shark joke.
too funny

Guest's picture
Guest

i love it!

Guest's picture
Guest

this pic is my life in and around water...terrified...i think in a different life i was eaten by a shark.

Guest's picture
Guest

amazing, gets to the point

Guest's picture
Guest

I disagree, the shark in the water is more terrifying. I would rather be in a section of the ocean where a large shark was not swimming. Sorry.

Guest's picture
Guest

sso many people got trolled in this...

Guest | Fri, 2010-06-25 17:07 is a friggin genius. i tip my hat to you.

Guest's picture
Guest

oh man how deeeeeeeeeeep

shut up retards,

if i were lost at sea with no boat,i would have no qualms with every shark being extinct at that time

Guest's picture
Guest

Fuck sharks. That is all.

Guest's picture
Guest

With that comment from the shark hater, I think we all just got trolled.... nad you fed him.... dammit...

Guest's picture
Guest

I didn't get it...I thought it was "More Horrifying" because you couldn't see the shark, so chances are it's behind you. LOL...guess I'm not too bright today.

Guest's picture
Guest

"Fuck sharks"??????
You are so stupid, its amazing how many ignorant people can be nowdays...
These planet dont need people like you, you´re only stealing us air
Fuck you!!!!!

Guest's picture
Guest

i love when foreigners attempt to speak english. which planets dont need people like the fuck sharks guy? and he's stealing the u.s.'s air? holy shit vlad get up in that ass

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Guest

You, sir, are a moron. He was talking more clearly than you were. Go back to kindergarten and learn how to write.

Guest's picture
Guest

more people die from falling vending machines each year than sharks, so before you start wailing your arms and shit about sharks, think twice about getting your soda......you can't say your afraid of a shark unless you are terrified of vending machines, its the media that has brainwashed you and only show you of shark deaths

Guest's picture
Guest

Beyond amazing. and also shark hater person..."This ad doesn't respect the feelings of those who have been eaten by sharks" , really? dude your so ignorant and quite frankly hilarious.

Guest's picture
Guest

Sharks are deffinitely bad. they eat people without remorse. they dont care about our feelings, all they care about is how delicious humans are.

Guest's picture
Guest

does anyone else but me notice that the sharks fin is smiling?

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Guest

I would be scared more to be IN the water than see both of those pictures.

Guest's picture
Guest

That's a very beautiful picture...it gives me a feeling of serenity and danger at the same time.

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Guest

Shark troll will get you.

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Guest

lol, yes, i see the smiley face too. hah. thats cool. see... sharks are friendly they smile at you. great ad. very exspresive.

Guest's picture
Guest

Wondeful Ad! What a great message. It is emotional on two levels!

The things you are afraid of...Fear

the things you are afraid for... Greater Fear

Guest's picture
Guest

Vending machines kill more people than sharks. If a shark really wanted to eat you, could you stop it? No.

Guest's picture
Guest

how can any of u say sharks r bad i love them so much makes me wanna shag them n have baby sharks that look like me :)

Guest's picture
Guest

hahahaha with so much of humor sense, r u not a regional creative director yet?

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Guest

Hippies.

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Guest

@ anyone who used the word "ignorant" in their post.

hahaha

I could care less if people hate sharks and want them to die. I am not a huge fan of them myself. What I hate is reading the word "ignorant" twelve-hundred times while reading through comments. Just leave it be people. Do you really think you are going to change the haters' minds about sharks, because you attack them and call them stupid? If anyone is ignorant, it is you people.

Guest's picture
Guest

Yea for sharkies!! =D And the comments were just as good as the ad!

AssassinX's picture
AssassinX
1329 pencils

Simple n nice.

The concept is great.

Libor Oubrecht's picture
Libor Oubrecht
309 pencils

it's quite cool.. simple and nice, but i'm not sure if it's really works...

Guest's picture
Guest

I like it, but the message was lost on me at first. I interpreted it as: One visible shark fin = horrifying. No visible shark fin = more horrifying because you know they're down there but can't see them. :P

flavourfish's picture
flavourfish
125 pencils

Love

Guest's picture
Guest

Extinction of sharks is only horrifying if you can demonstrate that the extinction is not a natural phenomena. People are altogether too concerned with preserving the environment in the form that has benefited them. If some ancient eating machine can no longer function in the eco-system, that's natural selection at work.

Guest's picture
Guest

As somebody who enjoys surfing and much water activities, sharks are my fear. Even so, it is still more horrifying to see them gone from the nature. Simple enough to get the message as just seeing the ad for a second. My thumbs are up for this ad!

Guest's picture
Guest

once i swam hundrets of meters into the sea in greece with an albanian boy to jump from a big rock. suddenly the boy started screaming " shark shark shark". i looked down on the ground and there were biiig obround black rocks that looked like sharks indeed. that was so terrifying :D i hate sharks...

jay_ad_dictate's picture
jay_ad_dictate
81 pencils

Guest | Mon, 2010-06-28 13:41
"I didn't get it...I thought it was "More Horrifying" because you couldn't see the shark, so chances are it's behind you. LOL...guess I'm not too bright today."

Hahah dear... you made my day. We can actually make this accidental idea of yours as a Print ad for the next Jaw movie...hehehehehhe..Brilliant, ain't it? Buzzz me.. i need such freaky thinking beings as friends.....lolz

Well, abt my comment on the Ad :---
The ad is pretty subjective and might not appeal to all since the first emotion that comes to a person's mind after seeing a shark fin in the water is FEAR, which is far superior than a calm sea. This needs to be handled very delicately, showing sharks in a positive light and kinda in a cute way. E.g: A Mother shark with a baby resting under her fins and with a Copy like ," Like you, they also have a family who waits for their return." or something like that.. .

Final verdict :The contrasting comments here speak for itself..too controversial. Hence, not that good.

P.S : @the guest, I still can't stop laughing......lolzzz

Zoooooooooooooooom..............................*thapaaak* OWWW!! I cannot pass through walls!!!! Now bring that person who says this world is an illusion!! :X :P

Guest's picture
Guest

i agree with 15.59 - it's unclear at first.
and the line doesn't make it a hell of a lot clearer.
I get it, but it's not crystal.

Guest's picture
Guest

I thought it was saying that it more terrifying when you don't know where the shark is as well.

Guest's picture
Guest

the people who attacked the person who doesnt like sharks are all fucking idiots. its a post on personal opinion. yeah, theyre facts were wrong, but you look like pretentious douches attacking someone for having an opinion thats not SUPERIOR like all of yours.

Guest's picture
Guest

who care about sharks either way. the campaign is average. if you're some animal loving freak, you might think this is compelling, but it's not. you haven't told me anything new. and you haven't made me think differently about things. yeah, it's frightening that animals go extinct. duh.

Guest's picture
Guest

The only reason the second panel is more terrifying is this simple fact: You have no freaking idea where the shark is now..... it isn't where it used to be... what if it's below you now?

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Guest

yep

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Guest

At first I thought this about the difference between knowing there's a danger, and just being able to imagine what danger there might be...in other words, your imagination can create a more frightening reality than what is actually real.
this is still cool, I guess.

velle's picture
velle
1550 pencils

this is my mental state when im in the open sea :/
that said, this is cool campaign. simple, effective.

Guest's picture
Guest

Feeling a little like breakfast

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Guest

the picture shows truth if you know where the shark is you can mildly defend yourself but if you dont know where it is you cant do anything and just have to hope it dosnt decide to have you for a meal

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Guest

I am a loan shark, I eat those who don't pay back my principal + interest

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Guest

now the shar mite be thinking why the eff was i born into this world to get humiliated like this!

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Guest

These comments are hilarious. The internet an interesting place...

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Guest

All the comments were even more entertaining than the photo. (: but the shark would be slightly scarier beneath the water....

Guest's picture
Guest

nice. nice nice nice nice, nice.

Guest's picture
Guest

Very true.

Guest's picture
Guest

Terrorífico. Más terrorífico. Simple and effective.

Guest's picture
Guest

sharks aren't human eating monsters.
just because there are animals out there that could be above humans in the food chain doesn't mean we have to kill them all until they're extinct.
humans are disgusting creatures, really.

Guest's picture
Guest

shark fin soup is delicious.

Guest's picture
Guest

I know this is about extinction but the more horrifying one made me thing the shark was about to attack someone

Hellas's picture
Hellas
1172 pencils

I understand most of you really like these ads but I don't really get how the 2nd image is always "more horrifying" than the first. Just because I look in the water and don't see sharks doesn't mean they are in danger or that they 've become extinct.. I get the idea but it could have been executed better. For ex. instead of showing the shark and then not showing it why not show the shark upside down (dead) in the second image-that is more horrifying- than nothing at all. Same thing with the other ad with the snake in the dessert..show the snake dead or sick or just its bones and the point would get across easier

"I don't live in Greece, Greece lives in me..."

Sugarfix's picture
Sugarfix
2 pencils

Clearly all of the people who are hating on the original 'sharks are people-eating monsters' commentor wouldn't realize a joke if it swam up behind them and bit them like a shark would. He or she was joking. You are too busy pushing your "save the ecosystem" views on everyone that you can't take a step back and enjoy the irony of the comment. Geez. Frankie says relax.

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