WWF: Seeds

Through this ad, WWF sought to actively involve people in the fight against global warming. So a pack of tree seeds was stuck to the page complete with planting instructions. Each tree planted absorbs a ton of carbon dioxide in its lifetime.

Advertising Agency: BBDO Guerrero Ortega, Manila, The Philippines
Executive Creative Director / Copywriter: David Guerrero
Creative Director / Art Director: Joel Limchoc
Producer: Al Salvador
Computer Artist: Manny Vailoces
Accounts: Karen Go

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6 comments

shaft_drive's picture
shaft_drive
273 pencils

should've included a beer sample too, to water the tree.

comAd's picture
comAd
162 pencils

did u do the previous ones?

talay's picture
talay
266 pencils

good idea...

Wordnerd's picture
Wordnerd
6662 pencils

not good in my opinion. for me, this is rather "hey cool, i plant a tree anywhere and i did my part! woohoo!". wwf should'n be so dumb and tell people "it's so easy" if it isn't

stephen chiu's picture
stephen chiu
50 pencils

An old idea replanted the boring way.

the.copywriter.twisted's picture
the.copywriter....
48 pencils

An apple a day keeps global warming away. If you plant the seeds.

It's all a big lie.

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