WWF: Seeds
Through this ad, WWF sought to actively involve people in the fight against global warming. So a pack of tree seeds was stuck to the page complete with planting instructions. Each tree planted absorbs a ton of carbon dioxide in its lifetime.
Advertising Agency: BBDO Guerrero Ortega, Manila, The Philippines
Executive Creative Director / Copywriter: David Guerrero
Creative Director / Art Director: Joel Limchoc
Producer: Al Salvador
Computer Artist: Manny Vailoces
Accounts: Karen Go
6 comments
should've included a beer sample too, to water the tree.
did u do the previous ones?
good idea...
not good in my opinion. for me, this is rather "hey cool, i plant a tree anywhere and i did my part! woohoo!". wwf should'n be so dumb and tell people "it's so easy" if it isn't
An old idea replanted the boring way.
An apple a day keeps global warming away. If you plant the seeds.
It's all a big lie.