Through this ad, WWF sought to actively involve people in the fight against global warming. So a pack of tree seeds was stuck to the page complete with planting instructions. Each tree planted absorbs a ton of carbon dioxide in its lifetime.
Advertising Agency: BBDO Guerrero Ortega, Manila, The Philippines
Executive Creative Director / Copywriter: David Guerrero
Creative Director / Art Director: Joel Limchoc
Producer: Al Salvador
Computer Artist: Manny Vailoces
Accounts: Karen Go