WWF: Homeless Seal
You can help. Stop global warming.
Animals around the world are losing their habitats due to climate change. By turning off your TV, stereo and computer when not using them, you can help prevent this. Take action now. www.wwf.fi
Advertising Agency: EuroRSCG, Helsinki, Finland
Creative Director: Marcelo Coutinho
Art Director: Luiz Risi
Copywriter: Leena Yliportimo
12 comments
i'll stop global warming if you'll stop making bad global warming ads.
fair exchange…
I find the idea ok. But the seal seems to be freezing which contradicts global "warming". And, shouldn't the "stop" be unplugged?
don't you think there will be no dry place here on earth when the global warming things arrived?
Not everything will be underwater. Highlands will be just fine. Except for social consequences.
Ivan Raszl, admin of AotW
a first thought executed well.
Excellent. Great story, beautifull execution. Touchy way of telling about global warming. Best ad I've ever seen about this subject.
I think I like this even more than the bear. Just need to understant a little about global warming to get it straight away - and that should not be too much to ask from anyone. Great!
awwwww... interesting!
* it's not how good you are. it's how good you want it to be *
i agree with 'awwww' lol. its so cute. Melts hearts before you realise what it's about. Like the idea, but as said before, seal? cold? in warm weather? huh??
Hey, definitely this is a piece of idea which has been well executed in this ad. No doubt Global warming is one single problem which is griping the whole world. And if we won’t start doing something regarding that, soon we will all be under the wrath of the climatic changes and its further consequences. I think seal is the most appropriate animal to show the example because they will one of the first creatures to be effected by this Global warming. Sharing this link : http://adsoftheworld.com/media/print/wwf_seal_0macaws as pets?size=_original
unusual concept, like it
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