WWF, Sassi: Tuna

Only a tenth of the catch in long line tuna fishing is actually tuna.
Most commercial fishing gear is not completely selective. As a result many endangered sea animals are also captured. To ensure the fish you buy is caught in a way that is environmentally friendly, text our fishms number (079 499 8795) with the type of fish and you'll receive an sms back as to weather it's in the red, orange or green category.
Sassi

Advertising Agency: Lowe Bull, Cape Town, South Africa
Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Cameron Watson
Copywriter: Simon Lotze, Natalie Rose
Illustrator: Ben Crossman

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23 comments

Guest's picture
Guest

Well done.

Guest's picture
Guest

Hellow!

I love your site, It is a pleasure to visit.

I have added your site to my site.

Please link my site to your site.

Thank you!

http://keizo-fish-world.blogspot.com/

Guest's picture
Guest

Nice

Guest's picture
Guest

It's a good work, but something makes noise in there: it says "a tenth" and it shows 5 pieces of fish...

Guest's picture
Guest

Because everything else comes from so many other things

keithstoeckeler's picture
keithstoeckeler
425 pencils

Great execution for this, a tough thing to communicate.

brookjohnston's picture
brookjohnston
296 pencils

awesome stuff

Marlus Lau's picture
Marlus Lau
1806 pencils

Nice.

silvi's picture
silvi
4172 pencils

Good idea. Excellent execution.

AdsofChina's picture
AdsofChina
99 pencils

I'm a big fan of the WWF ads of late...

http://adsofchina.wordpress.com

Ads of China // 中国广告
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Anonymous Author's picture
Anonymous Author
1541 pencils

Splendid!

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

cool. well done!

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Lovely art but the copy is a bit hard.

LeeHarvey's picture
LeeHarvey
3045 pencils

Nice.

Cheerriiee's picture
Cheerriiee
952 pencils

Loove ittt, clean and simple

Guest's picture
Guest

Can you make a poster for sale of this (perhaps profits can help this cause)? I would buy one!

Guest's picture
Guest

Nice, love the illustration. The clean lines just help the whole look.

Guest's picture
Guest

great work but is it Only a portion or Only a tenth of the catch.

Guest's picture
Guest

maybe it´s worth considering that some tuna is endangered also?! Why make people feel good about a thing they should stop doing entirely: Stop eating any fish, or is there really that much left?! I do not think so! There is NO such thing as fish that was caught environmentally friendly!

Guest's picture
Guest

Have you considered that people's livelihoods depend on fishing, and therefore if we can ensure that people select the fish they eat in a way that is sustainable, then we're helping prevent the plundering of fish stocks that aren't sustainable. Its called balance. Its also country/area relevant to certain species. Either way, a really nice ad for something that can actually make a difference.

Hibon's picture
Hibon
3731 pencils

fantastic idea and execution.

Simple ideas are the best !

velle's picture
velle
1550 pencils

This cut right to the heart of the matter - awesome!

LeroyChristian's picture
LeroyChristian
392 pencils

SUPERB

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