slim's picture
1047 pencils

Love it! Fresh thinking/art direction from the Russians. Even if they are trying to re-start the cold war.

_Yr's picture
44 pencils

they do? (: Good idea anyway

Chris's picture
1987 pencils

re start the cold war? i would say its warming up after glasnost and peristroika mate.

sloppy4's picture
1494 pencils

not sure what you've been reading. yesterday putin actually said, after being asked about the cold war, "we are, of course, returning to those times." and he's trying to extend the presidency from 4 years to 7. a new, delicious soviet autocrat. mmmm, mmmm.

Disco Munky's picture
Disco Munky
3900 pencils

Brave man.

Funny how history repeats.

Look out black market, here come the Boom Sticks.

Doin' it for the points

Joe76's picture
772 pencils

Maybe the cold war is against global warming... :s or not!

A. J. SMITH's picture
2834 pencils

Whats that about the cold war? Did I miss something?

Also, I have to differ with you on the art direction, I feel they have sacrificed clarity of concept for style.

It's only an ad.

jonft's picture
264 pencils


Babi's picture
154 pencils
mrtalented's picture
2173 pencils

why 1984? founding year? it doesn't work logically for me. what about the year before '84? the density of leopards should be even more packed.

theredm's picture
252 pencils

I don't think leopards were founded in 1984, no. Kidding.

I think it's just trying to illustrate the decline of leopards over the past 23 years. Perhaps 1984 was when they started dying off more drastically.

Disco Munky's picture
Disco Munky
3900 pencils

Over complicating a straight forward message with unnecessary visual device.


Doin' it for the points

Beatboxer's picture
1519 pencils

Nicely thought.

parashute's picture
43 pencils

cheers guys : )

popdistortion's picture
1594 pencils

This is really good. Even though I have to agree that 1984 does bother me a bit. How about just saying 'Long ago'?

hesjusthisguy's picture
32 pencils

"Long ago" has no meaning and the ad would have lost impact. 1984

A. J. SMITH's picture
2834 pencils

I agree, but 1984 isn't much better, it has no context, I can only relate it to a book, what (if any) is the relevance of 1984?

Disco Munky's picture
Disco Munky
3900 pencils

If I've read the Bible correctly, and I believe that I have, then 1984 is when the world was invented.

Case. Closed

Doin' it for the points

Fabian Kirner's picture
Fabian Kirner
270 pencils

Great stuff!

Enas's picture
741 pencils

i love it
Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

creative420's picture
279 pencils

AWESOME!! Finally something worth cheering for after a long time.

teenie's picture
1894 pencils

It's OK. You get the message, but it's more pretty than impactful. At least it's eye catching, which will get people to read it. But is it strong enough to get them to act...?

ccsman04's picture
165 pencils

Two SOLID thumbs up. Simple and easily understood. Putin is KGB after all guys, what did you expect?

Umlaut's picture
199 pencils

Sour grapes anyone who don't like this idea

roman-schwienbacher.com's picture
1021 pencils

i like the visual very much.

grasshopper's picture
54 pencils

brilliant. nice art direction.

Advertising Pawn's picture
Advertising Pawn
419 pencils

That's an amazing art direction here. Works well for me.



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Guest's picture

nothing special !

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